Ambition 0:00
I don't tend to put all this in my book bag because I'm from the streets the Yeah. And boom, what's going on? It's your boy ambition and welcome to another episode of The my FB podcast. And today with me I have a another very authentic entrepreneur who is living a very beautiful life in Costa Rica. You're definitely going to help me have to pronounce your last name, but we're going to learn how to get it right. But today I have with me, Eva, how do you pronounce your last name?
Iva 0:30
You just depends and what country and what language originally was Polish go by. And I go with Polyakova because, you know, that's what I've been going with for years. Ever since I left my home country. So,
Ambition 0:42
okay, so home country of
Iva 0:44
Czech Republic. Okay,
Ambition 0:46
so how did you pronounce it the first time? Let's get it right, like, because I hate? No, seriously, I hate when people have names that we think we're just a little bit complicated. It's like, you can make the effort. So we're gonna make the effort right now. I'm gonna try my hardest, right? So give me one more time.
Iva 1:03
Yes. Biological LA. Leche Koba, you did so great. I have not even tried to make anybody pronounced it for years and years and years. So I appreciate you.
Ambition 1:16
Well, I definitely come from a community where we go, oh, they didn't pronounce your name back. Right? Go back and make them say it again. You somebody? So? No, we definitely try to make sure we share that. That sense of feeling that sense of community. And if I really care about you, I'm gonna care to learn your name. So got to make sure you do that all the way around. Okay, tell us a little bit about your business. What is your business about? And what do you do?
Iva 1:44
Sure. Thank you so much. So my my business strategy and mindset consultant, and I help entrepreneurs scale from zero to six to seven figures. That's it in a nutshell.
Ambition 1:56
Nice. No, no, that's a really amazing. So I like the fact that you say business strategist and consultant. Is there a reason that you go business strategist and consultant versus business? Coach?
Iva 2:12
Yeah, um, that's a tough thing. No, you can think. Yeah, I mean, sure. I think the business consulting is really I like telling people what to do, quite frankly, you know, on the business side, is different than when it comes to mindset. Right? On business, I don't want to ask them a bunch of empowering questions and trying to figure out what their business strategy is, you know, that'd be crazy. You know, I like to go with, Hey, this is what I did. This is what works to it to, versus on the mindset side of things. It's very much, you know, deep dive coaching and questions, and then really asking ourselves the hard questions, right. So it's essentially a mix of both. But yeah, I would say I'm probably half and half and I love both.
Ambition 2:55
Nice, nice. Okay, so do you do any speaking along with that a lot of people who have either done the consulting or the coaching space, usually jump into some speaking on some public speaking or some live events?
Iva 3:09
Yeah, yeah, absolutely. So can I share my story a little bit with you about where we grew our business? Yeah. So I actually I used to own my own restaurants, which is very, very different space, right. And I got kind of sick and tired of it, that being put in one place and, and running the restaurants and the profitability was absolutely terrible, either. It's like 1% 2% profitability versus, you know, the 40 50%, then you make an online coaching consulting space. But, um, but it was, you know, that that was, it was it was fun times that I decided to get into business, business, consulting, coaching, whatever. And, you know, I was the shyest person in the world, I cannot even tell you, I was the kind of person I was, when I ran my restaurant, I would not go and talk to people at my restaurant, I would rather hide and let them have their meals like, Well, I'm not going to impose on them, I don't want to, like bother them while they're having a meal, you know, right. And then we go to these networking events. And, like, I would just, like latch on to one person in a corner, you know, and does, like, if you asked me to introduce myself, I'm gonna be her set. Even just saying my name and what I do. I was so nervous, you know, my heart, my throat, you know, just kind of beating it's like, I hope I don't mess it up. So that was me then. And then I quickly realized a love that you asked, I quickly realized, you know, getting into the, into the coaching world, you know, everybody goes for this, like, let's create courses and memberships and whatnot. And that sounded really appealing because I really wanted to like do, you know, in the background, didn't want to be visible. I didn't want to speak I didn't want to show up, you know, right. And so I did that for a while. Of course, it failed miserably, build this amazing business, business coaching course and nobody bought that course. You know, as I was creating it, you know, beginner's mistake, it was great, but then I eventually got that without speaking, it wasn't going to happen. So the trajectory was, you know, 2018 I got, okay, I'm gonna get trained in, you know, delivering a signature talk and whatnot, and went out to the world. Literally, I got an RV. Because I love traveling, and I went around the country and I booked a bunch of speaking engagements and workshops, I would go to different female entrepreneur organizations, because, you know, that felt like home to me and a bunch of women and you know, talking about business plus other things. And I would go deliver my signature talk, I would ask people to sign up into a consult with me after and, and they would, you know, and I would talk to them, and it would close them into my private six month business coaching program, and that would be it. And I sort of built this, like, I love that life. You know, I love that life, I got to travel, I got it all mapped out to where I was. In the winter, I was in the south, a good Texas that were going to Florida go to, you know, where it was warm, and then the winter. So that was in the winter, I've go south, in the summer, I'll be in Colorado, in the highlands in the early fall. In, you know, Washington State's just beautiful there, you know, just gonna have it mapped out by region and have this it was so fun. You know, it was like, I get to visit so many different states. So many state parks, national parks wake up by a different Lake every morning, you know, just kind of like, I'm super adventurous. I've always been super adventurous, right? So it really was wonderful. And then, you know, I met somebody and we started traveling together. And we were doing some spiritual coaching together while I was doing the business coaching over here, right, so So my speaking, and then we were doing some work together. And we were actually working on a book, we're doing some spiritual research and muscle testing different things like that. And so I was like, Oh my gosh, like, things cannot get any better here. Because I'm like, having my little dream life. My Travel met him, like in my, you know, RV, which was so much fun, you know, and with with my partner, I'm in love and everything is going super great, you know. And then in July 1 2019, I found out that I was pregnant, which I was like, Okay, we'll see how he feels about that. Because, you know, we had not been together for that long. And, but I was excited because I've been trying to get pregnant for 10 years. And it never just, you know, just kind of give it up, you know?
Ambition 7:29
So it's a celebration, something, right? Yes, yes.
Iva 7:32
Yes, it was. It certainly was. Four days later, though. He decided that he didn't want to be a father at the age of you know, he was 51 I think at the time, you know, and he Yeah, he basically disappeared and moved to Japan immediately blocked me and all social media everywhere I'd never heard. That's my daughter is now just a little bit over two. So. So that was you know, one of the most like the hardest, hardest, hardest moments in my career. As well as personally just, you know, total total heartbreak trauma, you know, the just so much shame. Like, who's the kind of person like what did I miss here? You know, who is the kind of person that gets abandoned, you know, four days into being pregnant. Like, that's crazy, you know, right? Was this like, just like, shame, grief, trauma, like apathy on top of it, because I don't know if you've ever been in the states where you just want to sit in the couch, you don't even you don't feel inspired, motivated to do anything. Right now the hardest thing that you can be in, it's the it's the worst, it's the worst. And then I'm like, okay, but I have a family to provide for by myself. Now I need to get my button in gear and I need to, I need to grow this business. But now I had to go and cancel the remaining speaking engagements that had lined up for the for the fall into winter. Because because I was so sick and so nauseous and just I could not even get behind the steering wheel. Because, you know, the first trimester is just for, you know, people can be really hard, you know, you're just nauseous. You just sick. You just don't want to do it, you know, so I had to cancel that. And then Okay, now, that's great. How do I build my business online? Right? Because I'd never done like, you know, podcasting. Not a thing, you know, for me at the time. I'd never gotten Facebook Live even, you know, it's like video said like, recorded a few with like a 50. You know, take it over. Like literally like no, just just no presents no experience with that. And, you know, so it was like, What do I do here and I fell into the same course creation trap, which is just not my path. I always I always get stuck into it. It's never my path. It's not my growth path. It's not my purpose, you know, but it went by Back to that and I'm like, Okay, well, I'm gonna figure it out this time, it's gonna be passive income. gonna figure out a way to have my family have my daughter and provide Well, you know, selling some courses makes sense in my head, you know, it just makes sense. But, but what I did was spending the vast majority of my pregnancy working 16 hour days recording a bajillion videos, building the funnels, optimizing the Facebook ads, trying to like, get it all work out, you know. And it got to a point like we have, like, optimized everything, like we build this amazing course that has all the bells and whistles, everything that I have learned in my in my business career, you know, and, and literally two people bought it. After all this optimization and spending all the money that I had on Facebook ads to people bought it, one of them being a good friend of mine, who's now Lexi's my daughter's godmother. So that was at a point where I was like, Okay, now, now what, you know, I can go get a job because I was out of money, I had $700, in my bank account, I can go get a job, which I actually was interviewing, you know, I was interviewing, I was like, waking up in the middle of night and applying for jobs. And it's like, I have to be responsible here, I have a child in the way I have no family in the country, I have no friends support, I was living in a town and didn't even know anybody. It's a whole nother story of just imposter syndrome and things like that, and wouldn't be a bother to other people as a single mother, you know. And so, craziness, you know, mindset is, can be really, really, you know, it just can get you really trapped in ways you can't even imagine. But like, you know, I was this close to getting that job. And then And then, you know, I had this, like, I had this, like, you know, it wasn't like an immediate switch. But I had this like, if I can, you know, if anybody can figure it out, you know, if I can figure it out, it was this, like, challenge thing. You know, what if I can you
Ambition 11:57
started challenging yourself, right? Yes. started asking yourself what's possible? Exactly. telling yourself that it's not possible.
Iva 12:05
Yeah, I'm very good at like, the impossible, you know, I'm very good at impossible. I've finished 100 mile run, you know, it wasn't 35 hours of running, but I finished 100 mile run, and I'm not fit, you know, so when it comes to like, you get into this like, huh, like, this seems really impossible. But it's actually really exciting. It's like how I wonder, let's, let's make this happen. And then the ideas started coming in. And I realize, you know, when it's when you actually take the principles of the offline world, right? When it's just like, show up, talk to people value, don't try to trick them into something, be genuine, build heart, let connections, you know, be yourself, like, really, you know, show up in service and give them something of value and ask them to be a client. And you start doing that, and you start applying that. And you're coming from a good place, and you're really committed to whatever they need, like, it's the same thing online as offline. Is the is the same thing. It's the same principles, we're dealing with humans, you know, wow, they might be behind the computer, but there's no difference. It's the same stuff that worked for millennia. You know,
Ambition 13:20
you know, what's really interesting about what you're saying is, I've interviewed interview day traders, right? I've interviewed all types of people, marketers, salesmen. And even with yourself, what you're saying is, you stepped into this online course creator world, because you know, at that time, it wasn't that that was your preference. It was what you had to do. And when you realize that, you know, it's just human psychology, it's just human emotion, and the cycles of those emotions. Something happened. So I'm really curious to know what happened. Once you discovered that what was the results in your business?
Iva 13:59
Going $2 million in in revenue in 15 years, but then with an infant? Yeah. So
Ambition 14:05
so when you when you're telling me once you made the mindset shift, that the people online are the same as the people that you're meeting in person? And once you decided that you were going to treat them the same?
Iva 14:20
No, hiding? No hiding.
Ambition 14:22
You saw your business run, wow.
Iva 14:26
Are there that's going to we're going to tell you what happened. We were literally like, Okay, we're going to organize events. We're going to look people in the eyes, we're going to look at them face to face, we're going to be on Zoom, it's online, but we're not going to throw something over the wall behind the signup page. And like, I hope you by you know, no hiding behind content, no hiding behind recording videos, no hiding at all, you know, if I had three hours a day to work with Lexi, once she was born, I was going to be visible. I was going To be with people, I was going to talk to people or teach people or be with people. That's it. The behind the scenes, you get VA for that, you know, like, CEOs we don't, we are visible, we show up and we, I wasn't good at it. I wasn't good at teaching. Like the first thing that I taught was like, how do you create a lead magnet the most boring setup that I could ever teach, you know, but it was the first, like,
Ambition 15:26
a heart because that's the stuff that I love to teach. I love all the boring stuff. Like, I love giving people the math, like the analytics, right? So
Iva 15:35
find your purpose, you know, yeah, like, I'm
Ambition 15:38
a tech guy. So
Iva 15:40
that's so awesome. You know that? That's so awesome. For me, it was like, you know, for me, it's the juicy to human stuff. You know, that really is my purpose. So. So once I got into the teaching mindset and the human transformation, you know, it took off. So we went from we started,
Ambition 15:58
go ahead. No, I was just realizing like, our stories are pretty similar, right? Except I think I'm on the other end of the spectrum. Alright, where I'm at is, I recently realized, like, I hate doing one on ones, right? It's not that I love working with people, but one on one seemed like a, they seem like a trap, right? Like, it's a space that you get in with good intentions, and keeping it positive and short. And out runs all of the trauma story, the negative story cycles. And maybe it's just that I'm not good at cutting that stuff short, but I was like, You know what, I'm not going to do one on ones. I think people are better behaved in groups. Let's get people together. And once I figured that out, stuff started really clicking. But no, I do run a group program. I recently started a group coaching program, not group coaching, but just specifically on driving traffic, right, teaching people how to drive traffic offers, right? Because it's something simple, but I realized a lot of people really don't know how to do it. And we're relying mainly on social media. But what if you're not the social media person? What if you don't like to do reels and all of that, let's talk about how you could do that with Pinterest with Google, those sorts of things. So I'm running that right now.
Iva 17:21
That's really, really awesome. Yeah. So So I'll tell you what happened with that. I so I was doing one to ones until I realized that like you, it wasn't going to be possible once Lexie was born, this was like me being like seven months pregnant. It's like, I don't have time for it, you know, plus, it was in business coaching world, it's not totally the most effective way to get people to results. I like having a one to one component, because I'm very intuitive, I can pull somebody's purpose out of them. A lot of the things that can be taught in a group format. So we had, we started doing group launches, and I cut off one to one entirely out of Yeah, completely. Like we had a we launched a group program a week and a half before my date and Lexi before my daughter was born.
Ambition 18:05
Wow. No, no, how, how glad I am to hear you say that. Because we both know that in, in this world of entrepreneurs, you'll get everybody saying the only way you're gonna be successful is one on one's gonna sit there and you gotta go.
Iva 18:19
No, it doesn't grew, right. In your make sense. You do the math on that, like if you have 10 hours a week to serve your clients. And that is if you work full time, right? Because you have all this other stuff to do. Right? But you're gonna serve?
Ambition 18:33
Yeah, it's impossible to scale doing one on ones unless you're gonna hire people out. And then you have the training process. And that's a whole separate system and process that you need to build out as well.
Iva 18:45
Exactly, or unless you have a super, super, super high end clientele that can pay you 100k per person, right?
Ambition 18:51
Yeah. And that's why you saw everybody run to high ticket offers after wallowing in it. There's a reason that and for everybody listening, right. Thank you, Eva, for sharing such wonderful information with us. Thank God, we're not over yet. We still had before another half hour, it seems like Right. But one of the things that people need to pay attention to everybody listening, when you see an entrepreneur, when you see a business owner, come and they propose an offer to you or they give you a value proposition. There's a reason that they believe that that value proposition is what the market needs, right? So for example, when I saw everybody go to high ticket offers, it was like, okay, these people are talking to people that are trying to scale their business. They have low ticket offers that are taking up a great deal of the business owners time, right? And I watched that and now it's transitioned to Okay, well, let's go to creating a course. Right and people went from creating a course and then realizing like you said, the amount of effort and time that it takes to do market a course. Right? And then they went, Oh, well, let's go high ticket course. So you'll see certain things happen in a pattern. But the reason that everyone's doing this pattern is because they haven't taken scalability into mind into the inception of the business. So now it's like, you're kind of scrambling to figure out how to scale. How has that been with your experience, right, you said basically went from, you know, most of your clients being coming from speaking engagements, and then deciding to work with you. And then you went from, you know, zero to a million with just being authentic. Right? So authenticity was your superpower. But how did that work out when it came to the systems and processes in your business where they already set up to be able to handle that influx of clients that you saw?
Iva 20:51
Yeah, I'll tell you, I'll tell you my system. And what I teach my clients, so there is basic, basic setup, if you are looking to go from zero to seven figures, so from zero to multi six, or whatever it is, right? There is, there's different things, there is the setup that you need to have in place, right. And then there's the energy and the processes, and this this other soft stuff that that business coaches don't really teach you that needs to happen and the skills that you need to learn and the capacity that you need to expand to actually welcome the number of clients into into your space. Okay, so this is this is pretty much the core of what I teach. So this is what I want to share, I think it's super, super, super important. So on the system's side of things, you need to be clear, obviously, on the what, and the who, and all the messaging, branding, positioning all that stuff, as well as on like, what is the, what is the outcome for the client? What do you want it to feel like? What do they feel like when they're done working with you? And really, you know, get clear on that, then you're clear on okay, what's the process? What's the program that I'm creating in a way that you really, you have a program, you know, preferably a group or hybrid program, which is what I prefer to when you have a mix of both, when that's something that you really, really believe in, is going to get the results, right, you're so confident about it. Because if you're even lacking, like, a little bit of confidence, it's going to, you know, you're not going to if you don't trust it, you know, nobody else, well, you need the competence and the conviction in whatever you're creating, and then you need your sales process in place, you know, and this is no different. It's always been the same, you know, it's the lead generation, which is what you deal with, you know, the biggest pain point, you know, set up paying for it. For most people, it's like, what do I get the people, you know, where, where do I build my audience, you know, that kind of thing. So you need leads coming in every single day, you need people coming in new people into your ecosystem, then you need the nurture, you need the connections, you need to inspire them, and you need to connect with them. And then you need conversion, right. And for us, what made the biggest difference was two things, two things, 90 minute live webinars, which is what I'm doing a lot of now, weekly webinar 30 people show up, you know, we get consults, we get people really excited. We teach them some really, really good stuff. And then they join our program. And then seven day retreats, which was my biggest biggest moneymaker, you know, we gave people it was such a brand building for us, we give people the most amazing experience, we got them together on our day on Zoom for seven days, you know, our first one was a $3,000 retreat, it wasn't very good, because that wasn't what I was doing. The next one was 21k, the next one was 40, then 84, then 125, then back to 40, then 250, then up from there, our biggest one to date was 560k in revenue. Okay. So it was the thing was, I had to stick to it, not give up. And so the first one was kind of a flop. And I said, Okay, I think I have something here because people are really engaged. They're just not buying yet. They really love it. They're saying they're coming to you know, they're just so excited, and they're engaging, and they're getting so much value, there's so much transformation, there's just something missing yet, you know. So that's, you know, that's the setup side of things, right? That's However, having this whole setup is 10% of the success, right? People kind of stop there. Like if I get this blueprint, right? If I get the Legion lead, nurture lead conversion, if I get this right, and if I get my brand, right and got my messaging, right, like that's, you know, that's going to do it, but it doesn't, right, when you look at the entrepreneurial scene,
and what's happening is that 92% I think are failing, don't quote me on that something like that. A lot of people are failing. So you think like one out of 11 people are essentially succeeding. Right? Right. So what is the problem? Is it lack of systems and processes? No, because we have been given the blueprints you know, everybody has a blueprint. You have to have that. But then you You know, I'm going to go a little bit spiritual here, but I believe this, this business of business is going to grow. When we evolve to the level, when we have the capacity to run a seven figure business, when we have a capacity to hold space for that many clients, or prospects, when we have capacity to hold space for the team, like, if I gave the beginner 100, new, you know, clients in a high ticket program, they would probably never sleep again, you know, because it would just be so much coming up so much equal risk over responsibility so much codependence so much people pleasing going on, that you could never do it, right. It's something that you have to transform into. I also, I also believe, and, like, I'm gonna go a little more on you, okay. I think, you know, we didn't come here to make money and accumulate and be successful that that's all nice, right? But we didn't come here to do that we came here to transform and transcend in levels of consciousness become more loving, to become more free to become more, you know, spirit guided, whatever, you know, to just, you know, really come home, you know, and I believe business is the tool for spiritual transformation, I believe that business is your medicine, right. And business is not going to give you what you're not ready for, but it's going to give you the perfect obstacles, the perfect triggers the perfect learning opportunities every step of the way. So in order, then, to get your business to multiple, six and seven figures, you got to build what I call the six superpowers, okay, you have to, I'm going to walk you through a couple of them, just to give you a sense of this, right? Number one, is you have to learn how to be authentically visible, which I can tell you, I've already been there done that to because you have a Bob to like when you can sit and have an authentic conversation and teach on camera and be, you know, be that way, but a lot of the people haven't gone through that transformation. And what that comes from, like, you have to be totally accepting on who you are, you need to find your voice and people are looking for their voice elsewhere. You know, they're gonna be like this person over here, and they're stalking everybody on Instagram to see what everybody else is doing. They're sounding like theater person, and they do not quite get that the the human being that they are. They could that is that is the human being to fall in love with. Right. And so they're looking finding their own voice is like the process of like, letting go that the way I look. The way I dress the the my weight, my height, my whatever, you know, that's, that's not perfect. You have to fall in love with yourself and get there who I am even the way I teach the way I speak My accent is exactly perfect. And you have to leave behind the feeling like a fraud because I only have you know two years experience when so and so has 20 years and 25 different certifications, right? All this not good enough. And as all this feeling like an impostor, like who am I to I'm not qualified enough a fraud, you know, all this comparison itis and like, what do we use people over here? You know, and overthinking everything, every single thing that comes out and your content, right? So it's the first thing people have to step into. So when they show up, they can just speak, they can just teach it just comes naturally. Because you literally like, I don't like the word channeling because that can be confusing that you literally just like, you know, coming from your soul. It's just like flowing, it's happening, you know? That?
Ambition 28:32
Yeah, it's like having your arteries clear and the blood can just flow.
Iva 28:36
Exactly, exactly. But you need to unplug those arteries, you need to let go of stuff. You need to transmute stuff that has been within you. This is where business comes into your medicine, it's going to show you it's going to show you right like where you're stuck. Where's your fears? Where's your insecurities?
Ambition 28:52
So I'm gonna mention this right before we started the podcast. I asked you the question I asked everybody I asked. Is there anything that you know was off topic or that you didn't want to talk about? And you said something that was pretty unique? Right? I haven't had anybody told me this before, it was just like, use your intuition. Just let it basically same thing you're capturing here. But just so everyone can understand how on brand and how on point. And even on time, this entire interview is Eva, I literally have my signature talk that I'm writing on this board right behind me, right, I'm gonna turn the camera so you can see it. And it's gonna be the hardest part of building your business. And at the bottom, you can see where it says it's you. Right? Because in the past couple of years or three, three years that I've been doing this and 10 years that I've been trying to get myself to be this person. That's the only thing that has changed you the vision and the mission hasn't changed. But I've gotten better. I've let it I've learned to let shit go. I've learned to not take it personal when clients do certain things, because these are just things that clients do. And if I spend all day worrying about it, I'm not building and preparing for the next client. So I'm really glad that we had this talk today. I'm really glad that everything seems on point because this even came as confirmation for me. And I'm not one of those people, right? Like, I when I say one of those people, like I have people around me that goes, Oh, man, today, this was a confirmation for me. And they'll have confirmations 24/7 I don't get confirmation, I get do what you do. Right. Until you just this is probably the first confirmation. I've gotten a year. Right. That's so good. Yeah, so I definitely appreciate that. Um,
Iva 30:53
let's go for some work informations, then.
Ambition 30:55
Oh, definitely, definitely. So we, we talked about, you know, how you make that transition, talked about it being you and the where you're saying, people need to just kind of fully accept themselves so they can show up as themselves. And I got that from you today. And I just want to people to go back, even if you were whining this and listen to the story that you told, you told a pretty raw and vulnerable story. And that did not stop you from making sure that you converted it into value. Right. And through my sprint as a hypnotherapist I learned about, you know, the roles that we play for love. And I brought that up, because my theory is that, and even the reason I'm wanting to do this talk where I'm telling people, it's you. My theory is that a lot of people are starting their business, because they want acceptance, and they want love, right. And the biggest problem, I'm realizing that is your business is the wrong place for it. Because everybody is showing up to businesses for those things. And they're showing up compensating the businesses for those things. So what has been your experience with, with some of your clients that just can't get over the self love portion? And some of the challenges they continue to run into?
Iva 32:14
Yes, this is what you just said, you nailed it, this is some of the core work we do is transmuting this constant need for approval and validation, right? And recognition. And looking good. Because if you have that you can never show up authentically, right? You can never lead which is which is one of the superpowers is like leading others, if you're concerned about not wanting to make people come uncomfortable, right. And you're always stuck in people pleasing and murdering for your team. Because you don't wanna make anybody uncomfortable, you know, tolerating it pleasing, things like that you cannot lead, right? If you're stuck in seeking approval, validation, being worried about what people are going to think you're gonna withhold information about you for fear of judgment, you know, it's, you're not going to be able to be authentic, right, you're not going to people are not going to connect with you, I'm gonna give you a little bit willingboro example, it might spark some judgment in your audience. But you know, I hope you're okay with it. But there'll be a part of my healing journey has been a lot with plant medicine, and psychedelics. And I was like, Well, I can't share them with people because they're gonna be a lot of judgment. And you know, what there was, there was, you know, because people don't quite know what that is for and the emotional release and the trauma healing that happens part of it because they think it's just like recreational, you know, recreational stuff. And I'm just like, going on a happy trip, which is never that at all right? Never that never, never for a second, it was all about D D. D, trauma, healing from childhood and things like that. Right. But it's like, I needed to, like start talking about it. And guess what? People started coming because of that. Wow, you're like, thank you so much for sharing about this. Thank you so much for sharing about your journey. Thank you so much for sharing about all the all the all the things that you go through, you know, because I will tell you, like I didn't quite finish telling my story, but I'll give you the second half which is, you know, the the getting to the million like, okay, that's the easy part, you know, what happens when you get there? And I remember in June 2021 just kind of, you know, I went from like, the year before it was food stamps and whatnot, you know, not not even not the year before it was you know, 2019 pregnant It was literally applying for food stamps, you know, because I'm sober now. We have made it to our first million dollar quarter in a year. Wow, no revenue nonprofits, but we still have good profitability. And I'm like, you know, I'm living in Costa Rica I have a full time nanny and we're like beautiful place in the world. You know, just amazing and I'm like in this 50k mastermind, you know, real high level leaders and I'm on this plane to Colorado with my one year old. And and I will tell you the reality of Paper and what was happening is just it's it cannot be described, I was in a space where I was. So like, there was so much pressure so much drained so much, you know, dealing with clients and demands and unhappy and, you know, you know that everybody's unhappy, don't when people give the impression, but there's, you know, this, like, not everybody's gonna be happy with you. And then you have staff at a staff of 11. And I was like, Oh, my gosh, like, the plane started shaking. I'm like, Oh, my gosh, wouldn't be wonderful to get off the hook and start over. That was literally my thinking, you know? It, it was so crazy to me, I'm like, wait, hold on a minute. And so that started this whole, like, I have stuff to look at. That's when I build this other part of my business. And I was just like, I'm unwilling to take people to a million and have them feel this. Wow. So this, the six superpowers that I teach, it comes from not just building your business and doing the things and checking the boxes. But it's like, as you come up against resistance. When you come up, like, for example, you're dreading a conversation with a with a client that is not happy with you, right? Or you are nervous about having a sales conversation about your high ticket, right? Instead of just like pushing through, and doing the things anyway, which we always tell people to do, you know, fear, feel the fear and do it anyway. No, don't do that. That's what I learned. Don't do that. Don't do things anyway. Instead, transmute and transcend every single piece of resistance that shows up the dread, the fear, the hesitation, the confusion, itis, you know, like,
Ambition 36:50
so one of the things I definitely wanted to reach out to you on two things, right. So number one, don't worry about sounding woowoo. Because I've explored everything. And I love just, I love seeing how people transition and get the lessons that they need, even when it's coming from a quote unquote, woowoo space, right? So don't worry about that. And then when it comes to psychedelics, you got a fan in me, right? Don't worry about that piece, either. What I was gonna say was, that sounds pretty similar to the lesson of adaptability that I've learned, right? And but I've learned that in the military versus through my business, and what what occurred in the military was, regardless of how you feel about the person next to you, regardless of painting them loving them, there's still a mission that needs to get done. There's still a standard that you need to hold everyone to. And you need to learn how to take whatever feelings you're feeling. And a lot of people kind of miss understand, they go, Oh, well, you put your feelings in a box and you put them on hold. It's like no, you, you have to understand how those feelings motivate you to do the thing anyway. Right? For example, I used to go on runs, and I hate running. Right? I was a very fast runner, but I hate running. Right. And I had a lot of like pain and angst. Surrounding like, my father not being around definitely loved my father, he was a smart individual. But you know, he decided he didn't want to be around, right? So I used to just run is like, okay, it was, the better I do it this, then it will invalidate his choice to not choose me. Right. And I played these mental gymnastics with myself. And I'm not advising that everyone do this. But it's learning how to take the pain that you're feeling or taking whatever you're feeling, and figure out how it can be used for your benefit. Because that's why it was put there anyway, it was for your benefit. Right? Even with my depression, one of the things that I tell people is, I work when I'm depressed, because the worst thing for me to have happen is to get through a depressive episode, not be depressed anymore. And then look around and look at all of the trash that I have to clean up. Because I did nothing while I was depressed. Right? So I work while I'm depressed, and I finally wake up one day, and I'm not depressed, and I look around and I go, man, look at the power that I had that I built all of this while I was depressed. And all of that has lent itself to adaptability. So I definitely agree with you there. And I would definitely recommend play this one back three, four times, right, because there's a lot of gems in here for all of you listening, adaptability, but go ahead, continue. I love your story. Your story is amazing.
Iva 39:52
I just want to say like I see your heart you have such beautiful, beautiful energy.
Ambition 39:56
Oh, thank you. Thank you.
Iva 39:57
I thank you such a pure Son, and thank you so much for sharing about your depression that's like, people don't talk about that, you know? Oh, yes.
Ambition 40:04
I've learned not to own it. You know, it's something that a therapist wrote on a paper. And that's it, right? Like, but it's not me. Right? Like,
Iva 40:15
it's very empowering, though, you know, like, okay, you know, people do that that happens, and you still work through it. That's just yeah, thank you so much for that. And that's just really touched me. Anyway, yeah, with the feelings. You know, for me, the path is, the path that I've learned is, this is what I do with clients, literally every on every single call. It's, we don't just take the feeling, we transmute it. And we do the opposite of what we have been doing our whole life, my whole life, you know, there's three ways you deal with the, the resistance, the emotional resistance that shows up, you can blend with it, and say, and just like, believe it all, and it's going to stop you, like the depression would have stopped you and you're just going to be like, okay, you know, we're gonna say, like, oh, you know, reaching out to people it's out of alignment, or come up with some BFBS excuse and go into hiding, or I need to work on my website, you know, because that's safer than, you know, right, I'm gonna play with Canva, do my graphics, whatever, right? Like, we will just go into hiding, and we'll believe these these things, or, or you can do the opposite, which is transmute it, you can actually feel it, not expressed it and taken to onto another person, like, I'm really angry with you, because you're a jerk, but transmute it and really feel it. And when you do that, it's magic happens, the queue, allow yourself for the first time to feel the nervousness in its full glory. And Lily, it'll give yourself five minutes to bask in the nervousness or the dread, like you're dreading somebody, you know, imagine you'd like dreading a former client who hates you or something, and they have no no good things to say I want to get in a phone with you to like, give you all their, you know, here's what's wrong with your services, right? Like, you're just like, dreading it is like trying to come up with a way to like, not have to do that. And the only way that you can actually get yourself past it in a healthy way. And that not turning to the repeating cycle where you're just going to go back there, this actually sit with the dread, feel the dread. And by feeling the dread, it's the dread tends to be actually just a cover up, you know, Dread is a protective layer, there's going to be probably shame underneath, or there's going to be guilt underneath what what actually happened in that relationship or something like that, right. And then, but by feeling it, you get to dissolve that because the feelings just want to be heard. And then they once you do that for a few minutes, they tend to dissipate. I literally take people through a five minute exercise, it dissipates and then they they dissipate the thing underneath, and they're like, oh my god, like I'm free to do the thing. Now, I'm free to go live without the fear. There's no fear. I'm free to connect without the dread. There's no dread. You know,
Ambition 43:16
that's the first time that I've ever heard that the feelings just want to be heard. Right. I think there's so many of us who do ourselves a disservice by making our feelings our reality. Right? Yes. And, like, I could tell you I have ex girlfriends that you can call it that will say that will tell you how much they hate me because I'll ask them directly after they said, You make me feel this and I go, but that's your feeling. But is that true? Right? And it's usually a little stumped. Pause, followed by, uh, you know, stomp off or something else. But the argument is usually done when I ask the question. Do you feel that but is that true? Right.
Iva 44:05
Yeah. I just had to say to them when you when they're pissed, oh, yeah, I'm
Ambition 44:11
gonna, I'm not not the best person to talk to sensitivity. I've gotten better. But But no, I love the fact that you said that it. They just want to be heard. They just the feelings just want to be heard. And I think that does help. You know, men like myself, who, you know, may not let lean into emotional confusion so much as they lean into emotional detachment. Right? And for those of us who lean into emotional detachment, I definitely think just understanding that your feelings and other people's feelings they just need to be heard. And that there will be an end. Right because that's what we all fears. We fear the cycle.
Iva 44:56
We go there. Yeah. But that's the way to end the cycle. Do you that's the way you end the cycle. Right? And that's there's the six superpowers that I teach is literally like, the way you get there is through emotionally processing, all these all this, all this stuff, this need for approval, this need for recognition, this need for security, which is a big one, you can't make risks in business, if you're in this, like need security like this, or the uncertainty that shows up and we can process process the uncertainty out of the way, right? We're feeling uncertain, it's a feeling, it's not reality, like, you know, there's always certainty you know, there's, it's always working out for our highest good no matter what you do, it's all going to turn out the way it needs to. But this feeling of uncertainty really has people do weird stuff in business under invest, not hire people not get their pricing. Right. Right, not ask, you know, it's so emotionally processing that unblocks and allows you to have new insights that you cannot have, when that emotion is in the background, being kind of like the puppet master, you know, pulling your strings, which sometimes you don't even see the ways that it's doing it right. And this is kind of like, you know, the way I see so I do a lot of this work with people like, Okay, this is your business strategy. And this is like, let's do this emotional cleansing clearing as you're running your business doing it everyday together, you're taking action, you clear everything that's coming up about it. So that that you clear taking the action, you're not stepped up emotionally, and you're dreading and you're resisting, and you're fearing, right. And then you know, my journey, just like personally share with you like the psychedelics that wait that has come in is that that's the deep cleanup. That's the subconscious cleanup, right? Because consciously, we only we only know what we know. But the subconscious, the really deeply repressed stuff that you could not get to, you know, without iOS or Boga or whatever. You know that that's when you go really deep and you it just things shipped in ways that the mind can't quite make sense of right. And it just makes like the the more surface day to day emotional cleanup a lot easier.
Ambition 47:15
But I love what you're saying from the standpoint of, you know, we've had a lot of people talk about ayahuasca and Ebola and Oh, really, lakes and all of those things. But when people in my generation are talking about them, they're talking about, oh, well, I just want to do it. So I can experience it, I just want to have fun. You're talking about the legitimate reasons that you use these medicines, because that's what they are medicines. And you're actually talking about legitimate treatment. Because when we're talking about using the medicine to go in and clean up something deep, instead of having a year's worth of hypnotherapy sessions with, you know, someone like myself or going to find somebody who does that work, go ahead and go get a treatment and go ahead and go do psychosis, psychedelics, but do it for a reason, right? Like, let the reason be that you are ready to bring something into existence with this business that we haven't seen before. And we all need it, we need what you're building in this business. And in order for you to build it, you got to clean up some of the emotional mess that has been behind you for so many years. And I definitely agree with that. It. There's so many people that I talked to who can't just focus on their target audience, or even figure out what their target audience is. Because everything in life has to be dedicated to them, because they've never received the love or they've never felt like they've received the love. And that's why I think what you're saying and what you're doing, and even the fact that you're making this a part of your business is so big and so important.
Iva 48:54
So yeah, you just you just said something, you know, when people get into the niching drama, right? Yeah, I don't know. And it's, it's a state of and this this is my third Ayahuasca ceremony is so good. It's what it is, it's a space of confusion, it's a confusion itis and you cannot figure your way out of confusion. And that is what they try to do, right, they try to figure their way out of confusion, then it gets stuck to the same level, the same frequency is not a good frequency. And that's, you know, one of the things that I could not have seen that I was living in a space of confusion for, you know, a good chunk of my life and that's was one of the first things that the Medicine showed me and healed helped me heal it take me back to a 33 year old stuff. And you know, when you said this, like, you know, it's so interesting because it's I don't even I don't even like I don't talk to you. I'm in a very like, spiritual healing community, but all of us are just doing our shadow work. All of us are just so about like being the most loving Integris you know, aligned human beings that we can be. So I often like don't see what is going on in the like, Oh, it's just of experiences world that's, you know, that's not the world I'm in, but it's exactly it. And I think the medicines, you know the medicines, it's all about your intention, the medicines will respect your intentions deeply. Right? They will respond to your intention, if your intention is to go fly around, go fly to Mars, okay, fine, have some fun, you know, like, that's what it's going to be, right? But when your intention is show me who I who I am, that I don't see, show me my biggest blind spot helped me release that which no longer serves me helped me see the parts of myself that no longer serve me so I can be of service to others. It's like a whole nother ballgame. It's
Ambition 50:44
um, you don't get to call it a bad trip if they're showing you your demons. Because that's how you're such
Iva 50:49
thing that trip. This conversation, it's, there's no such thing.
Ambition 50:55
I'm so glad we're on the same page, right? Like, I've been trying to tell people that you don't get to call it a bad trip, if they're showing you your demons. Right? Like your demons. It's how you show up to the rest of us. 24/7. And now you see it and you're screaming and it's like, no,
Iva 51:12
it's, you know, the most beautiful, you know, I was into ceremonies last week as my I like to close my company down every six weeks, we take a week off, everybody goes on vacation. Um, you know, it's just part of the business building things that I think is so important. But, you know, and it was like, it was six hours of grief, you know, and heartbreak and the things that I was unwilling to feel up until then. It's never and then the second thing was like, anguish, you know, and I'm so grateful for these things I don't resist and I'm like, Okay, bring it because that's what's within me, you know, bring it out. You know, I appreciate that so much, because, because all it's doing on the medicine, what's coming is going, you know, what's common in the, quote, unquote, bad trip, which is just crazy, you know, unless you have a really bad charm that I don't know. But, you know, if you have a solid person facilitating, then what's coming is going it's being healed out of here. It's leaving you so enjoy, like, be grateful. Oh, my God, this is really dark. That was in me. All right, let's get that out. You know, right. Now thing that trauma.
Ambition 52:13
I love the fact that you there's this idea that, you know, people need to avoid or cover up their darkness like, look, you're not fooling anybody. Right? Get get intimate with it, you know, bring it along with be honest about it. And yes, let's move on. Right? Yes,
Iva 52:30
yes, yes. only way out is through, right. Yes.
Ambition 52:33
It's, I feel like there's a ton of us in the world who are still living in the fantasy that there is someone out there living the perfect normal life. And I swear, I've never met these people. Right. I've met, I've met a bunch of people trying to pretend. I mean,
Iva 52:54
yes, yes. Yes. So yes, yes.
Ambition 52:57
That's why I love the fact that, you know, authenticity is such a big part of your business and the levels that you'll bring it to where you're talking about shadow work, because it's
Iva 53:06
always that's that's the thing, you know, and to tell you the truth, last year was very difficult to you're in business, because I realized that, you know, it's like, no, we're not going to do just business, because you're going to end up with a lot of money and unhappier than you were before. Wow, that's just the reality of it. And I was unwilling to see that happen on my watch. No, because then I'm contributing to the craziness. We're verjus chasing and looking for more and more and more, you know, be more, do more, have more, and then we end up more depressing than before, and we're looking for that to fill, you know, just I have to look like the Superwoman or Superman that was like, is doing it. All right. And so I started bringing in the the shadow work, not just the SIR, the surface level mindset work, but the shadow work in. And it wasn't easy. I will tell you, there are some clients who were like, Let's do it. And there were a lot of like, you know, you and I speak the same language, right, like Shadow Work is good. And they're like, Oh, my God, is she taking us to hell, you know, it was literally like, this is too dark. I don't want to be around this, I just want the rah rah, I just want you to tell me what to do. I just want you to give me the business recipe, right?
Ambition 54:16
So I'll share something with you. Right and with those listeners, so you guys can actually will, right after this, we'll break into the last segment that I do and at the end of every episode, but what I wanted to share with you was the coaching that took me the farthest in my business had nothing to do with business. Right. And for everybody listening out there, there was no I was married and obviously I grew up in a single parent household so I have a mom that worked multiple jobs and you know, she's a really amazing woman, but I grew up with a hard ass right like she was disciplined With T, like, when I went to the military, they were screaming at me and I was like, this ain't shit. I'll be okay. Like, my mom is much worse than this, right? And love her to death, but that's just who my mom is. Um, as you know, I got into relationships, I've been in a number of relationships. And I realized that there was this point in my life where I was just kind of done with women, not like I was homosexual, or anything like that it was more, so I'm okay with it, I'm kind of stressed out from the space. And I realized that I have an expectation of that, whenever I interact with women. Um, so I got a Tantra coach, right. And she asked me a number of questions over a six week period, that helped me just kind of heal my relationship with feminine energy period. Right. So I could stop showing up in these spaces with women a certain way. But even I can stop showing up with myself a certain way. Because as a man, when you have an unhealed relationship with the feminine, you don't really respect your own emotions, you don't respect your own feelings. So this is why I say this was the most impactful portion for me in my business, because I can stop bugging out, whenever I'm feeling something, right. If it takes, if I'm feeling, you know, let's say, I, something happened, or I lost someone and I cried all day, while I was taking some time to grieve, I allowed myself that time to grieve. And I didn't tell myself that I was unproductive at the end of the day. So healing my relationship with the feminine as a masculine dominated person really helped me with my business. And I tell people this all the time, I say business is the best personal development tool. Because no matter what darkness there is in you, no matter what you're trying to hide, no matter what trauma you're trying to run away from, there's going to be a client that shows up in your business that brings all of that to the forefront. Right, and you're gonna go, you're gonna try to figure out, oh, well, I'm not dealing with this type of client, I'm not doing this, I'm not doing that. They're going to show up over and over again. And it's until you learn how to properly manage that self in that space. In self, you're never going to be successful in business, you're never going to really learn how to manage those clients. So that's what I wanted to share with you. And definitely thank you for the time that we spent.
Iva 57:33
That's That's exactly it. That's exactly it. Right business is the medicine.
Ambition 57:38
Okay, so at this point, this is right, where we would do story for a story. So this is the segment of the podcast where I share story or you share a story. It could be wild, crazy story, something with a lesson at the end. And then I will give you a story back and then we'll close that off from there.
Iva 57:57
Sounds good. I just I just have a I'm supposed to be in a car.
Ambition 58:02
Yeah. Okay. You know what, you definitely gave us enough storytime. Right, like, so we got to hear a part of your story. Is there anything that you would want to leave our audience with any last bit of advice that you think they need?
Iva 58:16
Um, goodness, gracious, you know, um, nothing comes to mind. Honestly, I'm just kind of like in space right now.
Ambition 58:26
Well, I think we definitely dropped a lot within the podcast. Thank you for your time. Okay, so, right, before we get out of here, Eva is there? Where can people go so that they can catch the amazing work that you're doing? Helping these entrepreneurs go from zero to six and seven figures?
Iva 58:45
Thank you so so so much for asking, really appreciate it. So I have a podcast. It's called the break, reprocess, break free show. So sorry, people can find it on iTunes, which is with me, I'm going to drop the note for you. And I also, we run a 90 minute workshop, every couple of weeks or so, that is very much where you can actually come and experience some of the transmuting and transcending of the of the emotions because I actually want to show people, you know, how can you do this work? You know, I don't want you to just like know it, in theory, I actually want you to come and experience how that works. So that you kind of, you know, get trained in how can you take an emotion and turn it into gold in five minutes. So that's on? Yeah, that's a 90 minute thing that we do, and it's on leaders break free.com forward slash workshop, and I'm going to send you the link for that too. But that's probably the best. You know, it's a free training and it's a lot of fun. So, yeah.
Ambition 59:43
All right. So for everybody listening, definitely check that out in the podcast description. Check out their podcast and the 90 minute webinar because I think everybody needs to understand how to get over themselves and get into their business. So yes, I'm definitely a supportive until The next episode go be great great
Unknown Speaker 1:00:24
day
Transcribed by https://otter.ai
