Unknown Speaker 0:00
I'm thinking to put all this in my book bag because I've understates the year.
Ambition 0:06
And boom, what's going on? It's your boy ambition. And welcome to another episode of the MYFB Podcast. Today I have with me the beautiful the goddess Empress Christina Saunders. Tina. She goes by, as well as Star eek man, what me what how many nicknames we got? Have a lot. Right. So what's the preference? What do you want the audience to call you? They see you out in the street. You're at groceries. You're at Kroger's or Piggly Wiggly, because I know you down south. Right? They walk into Piggly Wiggly, and they see you. What do you want them to say? Tina, Tina got it. So today with us, we have Tina with iCreate life. And you are actually one of our first repeat guest. Right? No, thank you for coming back. Right that last time we talked you were working on the relaunch of iCreate life. And you know, I got a chance to go back and look at it. It's completely a branch shift. Right. But that branch is so beautiful. It seems like you lightened it up a bit. So tell us a little bit about the rebrand the relaunch. And what was that like?
Christina Saunders 1:27
Well, the relaunch and the rebrand it was it was stressful at the very beginning it was but I feel like it became everything that I want it to be. And it's still evolving. So we're not done, we're going to add more products, we're going to make the process a lot see a lot more seamless. And I'm really looking to create kits in Gibson. So right now we just have the single product with different variations, which is the intentional oil for the hair for the body. Um, but we're looking to add a lot more things. So as far as the rebrand, I feel like it's going great as we continue to evolve. Nice, nice.
Ambition 2:07
All right, and we were talking about some of the products that you were offering and promoting. So your oils, we've seen you on social media, doing your content with the oils, beautiful stuff. Talk to us a little bit more about the three facets of AI create life, right, because I think, you know, first glance, it can look confusing to someone. But when you really take a look at what you've done. You've created something for mind, body and soul. And then when you break all of that down, you have things that actually help for each area. So break down for our listeners, how you made sure to service your audience and who is the audience for iCreate life?
Christina Saunders 2:56
Yes, okay. So the audience for our K life, I am targeting women, and farming women that are busy women that are mothers, women that are entrepreneurs, women that are workforce warriors, I'm targeting women that are tired, I'm targeting women out, I'm targeting women that don't take time for themselves. And I'm giving them options that helps them day to day on a daily basis, do more mindful task to help make their life run more smoothly. Because I'm a mother, I'm an entrepreneur, I'm students soon to be grad student, I can't allow my test to overrun me, right. And I can't forfeit my tests, I can't say Oh, I'm not going to be a mom today. Or I'm just going to not feel orders today. I can't do that. But instead of complaining about it, which we see a lot on social media, people that don't want to work the nine to five, we see a lot of complaints. And we may not be able to just say okay, I'm gonna stop working my nine to five today. But what we can do is make sure that we're catering to ourselves in a way that supports us and lifts us up and empower us so that when we do show up in our spaces, whatever space that may be, we're showing up as our fourth self. So when I broke down what it really means to take care of ourselves mindfully, we have different aspects to us, right? We have the mind, the body, the soul, we also have the heart. So I wanted to cater my business in a way that it speaks to the whole self because alignment of all of those areas are key to the success of being a fulfilled human, right. So as far as the different elements, I'll make sure that I was able to provide something for each even if it's just a book for the mind or meditation for the mind. It's something that we can incorporate on a daily basis to make sure that us ourselves.
Ambition 4:54
Okay, so, ironically, I literally just spent the past 24 I was working on something very similar for the free and authentic entrepreneur. Right. And I had no idea that you were gonna say exactly what you just said. But what I did was, instead of breaking it down mind, body and soul into holistic bliss being, I realized, like, even when you look at business, when we look at the three, the three big niches or the three niche categories, health, wellness, and relationships, or health, wealth and relationships are, right. Those are encapsulating the same thing. Right? It's really talking about mind, body and soul. Right? So what I did was I started going back through the episodes that we've come that we've done, and I broke those into the three categories for entrepreneurs, so that they can quickly get the answers from the experts like yourself that have been on the podcast, right? Um, so I think it's really interesting that you've gone, we've ended up going in the same direction, in a roundabout way. So let's talk about that. Because I think we are actually on the fringe of entrepreneurs society, trying to serve the whole being, right? What do you say to the entrepreneur or the business coach, or whoever that says, You're doing too much? Or we're doing too much, you can't do all of those things, you're doing too much? How can you do it? Well,
Christina Saunders 6:30
the thing about it is, it's not too much at all. It's really not. Because when you think about it, we're literally taking the whole. And we're saying, Hey, we're helping you become a better entrepreneur, we're helping you become a better mother, we're helping you become a better workforce warrior. But we're doing that by allowing you to choose the area in which you need most help. Because someone might be great at being a vegan, I don't know, or working out, you know, but they may lack in the spiritual aspect, or they may lack in the mentality, they may lack of one of those areas. And instead of saying this is this is just, oh, this is spirituality only. Right? Or this is, I don't know, workforce only. We're saying, hey, this, we have different options, because people like options, let's just be honest, they want to go in, they want to make a choice?
Ambition 7:25
Well, I think it what we've done so far with entrepreneurship, we try to highlight one product, so that if people are going to choose that option, they can choose us. And sometimes removing that option is the same as removing freedom, right. And that's why I 100% agree with you, I've added back in those options to my business, because if I only give you one way to work with me, this isn't a business that's promoting freedom, it is not a business promoting choice. It's not a business that's promoting any sort of self reliance or free agency of the individual. And how can I say that I'm a free, authentic entrepreneur, and that I'm creating things for free and authentic entrepreneurs, if I'm not doing that, right. And I think it's the same thing for yourself, right? You're amazing, Liam, ambitious woman. Right? The fact that we did our last podcast and your son was very much present, he was a special code guest. Right? Um, but that hasn't stopped you from going to school that hasn't stopped you from, you know, saying, Okay, well, I'm gonna go get my masters that hasn't stopped you from starting your business, your clothing line. And you don't just do services, you do services and products, right? Um, so let's talk to the people out there listening who are like, you don't want I want to be like you and ambition I want to do I want to do it. All right. I want to offer products and services and make sure that there's something for everyone. What advice do you have for that person? How can you? How can you shortcut their experience?
Christina Saunders 9:13
What I advise is to get really, really clear on your target audience. And when you get clear on your target audience, you know who you're servicing and you know what they need, we're able to provide multiple products and services. For one audience. We're not tackling the whole world, I hear a lot of people say, Oh, my, my product and services for everyone. It's not because not everyone is going to need and when you target everyone, then you're all over the place. But what we've done is we've picked a target audience, and we broke down their needs into sections. That way, whenever they need something out of that section, they know where to come. It's a little bit different and it's a little bit more tedious, but I had to learn that within myself. that once you know your target audience, you know their strengths, you know their weaknesses, and you know how to trigger them. In a sense, right. So that would be my advice. And my advice is to give yourself grace to give yourself time to really work through this, because ambition, and I didn't get here overnight. This is a process when I met ambition, he was a headfirst studying hypnotherapy. And he's completely changed his brand, he's completely changed everything that he's done that so that it fits him, his message is still the same. But the approach is a little bit different. Because he's gotten clear. And he got he's gotten focused. And you can see that within your work, I'm so proud of you, by the way, just just say, I'm so lucky. But
Ambition 10:45
so real with you like, like my relationship with you is really a love for love relationship, like I see you as a business owner. And when we first met, and we're not talking about long ago, either, that's the crazy part, right? When we first met like you weren't where you currently are, and there was so many things that you were doing well, but man, the quality of your content has improved exponentially be the shoots, right, like you were doing photo shoots in the beginning. And it seems like you've really done this enough to where, like, I can tell by watching your shoots. Now, you understand that you want to be in this position, you want to look exactly this way. And what I can watch and admire from the outside looking in, is they've described this with I'm not sure if you saw rhythm and flow, which is the it was the hip hop version of American Idol that was on Netflix, with Cardi B TI and chance to rapper. No. The it's not bad, it's not bad. It's pretty decent. Um,
Christina Saunders 11:58
I didn't even know that existed.
Ambition 11:59
The winner of it was a rapper named D smoke, right. And one of the things was when he went into, you know, the recording studio with some of these top tier producers. They likened him to artists who were already crazy big, and who would be superstars, because he was involved in every little intricate detail. He could tell them where he wanted the note to hit, he could tell them where he wanted the levels on certain music. And that's the level of intricacy that I'm seeing you put into your business, and having to be somebody on the other end is doing that. I'm like, yo, she's doing that. Right. And I say all it is to say, right, before we we've opened up, you were just talking about how you're moving into content creation, and you hate content creation. Right. And I don't think there's any content creator that loves making content, like I love doing the podcast, right, and I love breaking the pod, I actually do not love breaking the podcast down, I'm not gonna lie to you. That's the port. That that's really the portion of content creation, because in, let me know if it is feels the same for you, my problem starts to be that when I'm creating content, I have to worry about how it's going to be perceived by people, right. And I have to consistently remind myself of my single target market, my target audience, just like you said earlier, because if I know that I'm only creating it for them, they like me, they get me, they understand, it doesn't have to be all the way perfect for them. But if I'm creating it for the entire world, it has to be perfect. It has to not offend the most the easily offended people. Right? It has to then also be tough enough to entice the toughest and wildest people. And you can't do both. Right? You can't, you can't mark it to Joe Rogan. And the loving light people at the same time. Right? I mean, like it's not gonna work. So how has been how has it been with your experience creating that content? Focusing in on your target audience? And then, you know, what are some of the ease? What are some of the ways that you've got into flow and creative processes that make it easier to create content for yourself? Oh,
Christina Saunders 14:35
content creation has been a journey for me, let me tell you, I love editing videos, you videos in particular, I love doing that. I will sit there and do that all day long. Okay. But what I've started to do was get more creative as far as how I relate my messages on Instagram and I wanted to do that because I didn't want to get into the whole rails thing. And Tik Tok and all of that, I did want to get into that. But for me, I like to watch what other people are doing what's popular, what's hot, what people are liking, right, and how they're doing it, right how the different creators are doing it. So because it's almost like I'm entering a new type of content creation. That's the part that's been difficult. Again, I can sit here and edit a YouTube video, I can edit an ad in two seconds, right. But as far as that, it's, it seems a little bit more tedious, because you have to record every single thing that you do. And then go back and chop that 10 minute video down to two seconds, just. And so that part, I'm noticing it gets overwhelming because now you have so many different videos to edit. Where before when I was doing a YouTube video, I'm taking a 20 minute video knocking it down to 10 minutes, and then I'm done. So now it's a little bit different. I'm up for the challenge, because I love challenges. And I love to see the finished product. That's what drives me the most.
Ambition 16:09
I'll be I definitely agree with you. I definitely agree with everything you just said. And I'll be so honest with you. Starting the podcast has been it's made all of that much easier. Right? There are literally days where I'm like, Ah shit, I don't have nothing on my personal page. Let me shoot back through this content for this podcast. I know I said something prolific at some point. Exactly. It wasn't all bullshit and jokes. So like having that is a blessing and then having you know if this is right now this is probably going to come out as episode 33 or 34 yeas, right. But we're currently on episode 20. That just got released. Yeah. So that being said, like, I pulled out the camera, this is now going to get broken down into content. And it's going to be able to be produced or put out there and help share your expertise. But that's really the name of the game. And everybody's saying it, they're repeating it. It's just having this type of content, having the conversations, making sure that this is what you're talking about, right? Like if you're about business be about business. So I one of the things I would love to see you do, even if it was just for 10 episodes, give us a podcast, give us a create life podcast.
Christina Saunders 17:36
Honestly, if you want me to be 100% Honest, I have started a podcast. It has two episodes. Nice. Still don't know what I'm doing with it. So it's just something that created a little, the little picture thing.
Ambition 17:53
I let's talk about it, let's break it down. Let's really break this down, right? What's the concept? Like? Who is the podcast for? Um,
Christina Saunders 18:06
honestly, it would be the same thing, it would be the same thing. As far as the target audience, it would definitely be women that are needing to take care of themselves.
Ambition 18:18
Okay, then what, what is preventing you from putting it up?
Christina Saunders 18:28
Honestly, because I'm doing a lot. So I'm trying to figure out there's this one YouTuber, where he creates podcast episodes every day. And then he takes those podcasts and like we're doing, you know, doing a visually, so he'll take the visual aspects, he'll put it on, and then save the audio for for his podcast. So I've been really trying to figure out, like you said, how to create content, and then be able to use it in different forms. So that's been my goal not to drive myself crazy, because I have to also make sure that I'm considering myself care, I have to make sure that my kids are okay, and I have to spend time with them. So for me, it's how can I produce the max, then give, but in order for it to still be of quality? I have to make sure that I'm still resting and assessing. So how can
Ambition 19:28
I know that like that really is the issue is the reason I'm able to put out so much with the podcast is I've been doing speaking for over 10 years. If I mess up, I really don't care, right or I know how to save it. A lot of this stuff is on plan. So I make sure that it's very conversational. Right. Um, that being said, I think it's much easier when you have a raw and unfiltered podcast. And, you know, give some credence to that. If you You did go raw and unfiltered. Your people are stressed out and doing their fucking thing anyway, they'll just love the fact that you're doing it. Right. That's really what it is like, people don't want everything to be perfect that something's perfect. That means I have to be perfect while I'm ingesting it, and that the goal of it is to help me attain perfection. But if something's meeting you where you are, and giving you the information that you need, that allows you to decide how, how high, you want to present yourself, right. But I would definitely recommend, even if it's just getting the content, because even if you go raw and unfiltered, there are going to be polished moments.
Unknown Speaker 20:43
Yeah.
Christina Saunders 20:47
Thinking about it, I am I am. Because that's, that's, that's definitely me. I am one of those people that want things to come across. Not necessarily, I don't want to say as perfect, but as polished as possible. And I know that's one thing that I told myself that I was going to give myself grace on this year, is to put it out. So for me, I said that I was going to produce a certain amount or put out a certain amount of content, no questions, that's I don't care. There's a part that little bitty part that I can't edit because I'm that person that will go back and edit me inhaling for too long. I will edit that out.
Ambition 21:25
Listen, the most editing that you guys get on the podcast, it was one time in, I want to say episode 17 the episode with Courtney Coleman's called shattering limiting beliefs. Right? I had to stop get up and plug in the the laptop cable. Yeah. And I said, You know what, I'll cut that out later. And that's the only time I've ever cut out something. I'm just fuck it. Like the imperfections are what it is, right? Like, people aren't. If I think if the values there. I'm going to take the value regardless of how you give it. Right. Like if you walk past a mound of diamonds, and this is for every listener here. If you walk past a mound of diamonds, but it's covering shit. You're going to leave it there it's a mound of diamonds.
Christina Saunders 22:23
I know. I know. Yeah, you're right.
Ambition 22:27
Like so. It's just just a little bit of shit. Wash it off. You've you've changed diapers, you've dealt with shit before. Yeah. But that's like, it sounds like a very crude analogy. But isn't No, no, you're right. You're absolutely right. That's exactly what our success in his entrepreneurship journey is. It's amount of diamonds covered in shit. And the shit is all the work that you're sitting there fighting. Like, I don't want to fucking do this. And we all do it. Bro, we and we all fucking do it. Yeah. So you're right. I'm not gonna let shit stop me from getting my diamonds. You're absolutely right about that. Because you're gonna sit, you're gonna walk away from it. And the first step that you take away from that shit covered diamonds, you're gonna step right in some shit. Have to clean shit anyway.
Christina Saunders 23:22
Yeah, yep. You're right. I would say honestly, entrepreneurship has been one of the most rewarding journeys that I've ever said that in motherhood, for sure. But entrepreneurship really showed me how much I was made up, you know, like the crowds and tribulations that we face every single day. And having for me, it's not it's same thing, not complaining about it, but finding a way finding a solution finding a way to tackle it and thrive afterwards. I don't know. It's really, it's really rewarding. And I wouldn't change it for the world.
Ambition 23:58
Not Not at all, I think. Um, so I'll be very honest on what's going on in my personal life, right. So we're doing this we're closing sales, and I just got a job offer. Right? And this is from the first company that I've ever worked with. So I'm not saying no, but I'm not saying yes, but I know that I'm gonna say yes, yeah. Right. Yeah, cuz it's like, at the same time was like, man, it would be nice if I could do both. And then I'm sitting in the shower is like, this is really the conversation that I'm having with myself. It's like you fucking punk. Like, what the fuck are you talking about? You're gonna go get a job. Why don't you just focus on what you're doing? Yeah, like, who cares if you have to suffer at the behest of it like this is just what life is you are going to suffer anyway. You'd suffer if you went to the job. You'd suffer if you didn't have the job. Right? But if I can choose my suffering and in choosing that suffering I also get to choose the fulfillment of what I believe to be my purpose. And I get to be the man that I've imagined myself as in my mind, and I get to reveal that to the world. And I step into my power position. I don't give a fuck if I have to be homeless and do that.
Christina Saunders 25:19
Exact Exactly, exactly. You're absolutely right about that. And it's so funny because I feel like as entrepreneurs, we have those moments, where we're just like, like you said, shit, should I go just go get a job, I can just do both. But really, how I started to look at it is it's energy. It's only four hours in a day. So if I take a job for five days a week, or even for three days a week, that eight hours, nine hours, 10 hours, I'm taking that away from going live or pushing sales, it's really not a Oh, shall look for somebody else to pay me it's, it's the it's all a matter of how can I go make more money because it's a numbers game. So I know, if I get out there, and I market in front of 100 people, one person is gonna buy. So I've started creating systems for myself where I'm like, Okay, well, if I can sell one oil a day to get myself started, that'll show me that it's possible to make three oil sales a day five, or sales a day 10 Or sell today, you know, there are entrepreneurs that do million dollar months. And when I really put that into perspective, I was just like, bro, I'm on the opposite side, quote, unquote, opposite side, making a million dollars a month. But that means I'm still on the spectrum. For how to push myself forward to get closer to that
Ambition 26:38
I need is a little bit
Christina Saunders 26:41
a little bit, everything that you do adds up, no matter how long it takes. Everything I noticed every ingredient you put into the pot, make that dish tastes so good, you take out some of those ingredients, which means you take out some of your day to day actions, that dish won't taste the same. So everything adds up, just keep going.
Ambition 27:00
Right? And what oftentimes, like I think this is now the second time I've had this particular conversation, when we tell people don't walk away from your job. We're trying to protect your livelihood, right. But let's, let's talk to our mental health people. Let's talk to our people who go through depression, right. And let's talk to our people who go through anxiety for a second. If you're at a job, and you're feeling depression and anxiety, but you don't want to walk away, because you think you'd feel much worse, if you had nothing or if you were homeless. Usually, what I have noticed my depression to be about is when I have a very strong inner belief, and I'm acting and behaving opposite. Right. So now this is to hypnotherapist talking about mental shit, right? So I'm, I'm big on behaving opposite of my inner belief. Right? When I was in the military, the first friend of depression is I believe that I should be an active father. And my wife is complaint. My wife at the time was complaining to me that I don't give enough time to my son, and I'm giving all of my time to this military life. I don't want the military more than I want my son. Right. Right. So that was my first friend of depression, as I'm in the job is also Hey, did you divorce your dream for this? Did you divorce your dream so that you could be here and then going into cybersecurity after I got out the military? Everybody's like, okay, yeah, you're making a ton of money. So fucking what? Right? Like, and this is somebody who really cares about money telling you so fucking what? Right? And when I tell you, like, I really care about him. I think you you've seen enough for me to know, like, I fuck with my bag like, right? I love it. Like, I'm, I don't think I'm material. But I also think if I say I'm a king, if I say I'm a God, if I say that these are the things that have you ever seen a king not adorned in gold? Like, why are we playing this game? So if there's a $650 shoe, and this is a king's foot, a king's foot can go into sandal, but it should also be able to go in the $650 a shoe. And I just want to prove to myself that I have the options so Exactly, right. So when I look at it that way, boom, this is the life that I'm deciding. I'm going to live I'm not going to give myself any out. Right? Because if we go back to the conversation about the mound of shit, what's really going on? Is you every person with a dream has a choice between the life and the road that's ahead of them. And you know where it's going to take you. Right? You can play it safe, you can end up with the car, the wife, the kids, everything. And it doesn't guarantee that that's going to be a good life. Because you're still going to have to work on all the shit that we're talking about anyway. Exactly. Right. Or you can embark upon upon this path that forces you to be your best every day. Yeah. Right. Literally, because you you literally don't get a fucking choice. You can't show up half ass on a sales call. You can't show up hat. You could show up as half assed as you want to be. But if you're not hitting the mark and relating to people, nobody cares. And if nobody cares, you fix you quickly figure out what your issue is. Man. Okay, so question. Balancing. I know, we talked about this previously, you're going global. Right? Have you got have you gained more clarity on your global mission with iCreate life? And you know, because your your mission with iCreate life seems to be helping women who are crazy ambitious, really have it? All? Right, it really seems like that's what you're doing. How do you balance this global mission with motherhood?
Christina Saunders 31:37
It's it's a challenge. I can't lie. It it really is because I'm, I'm I want to say a soccer mom, or my son doesn't play soccer. I'm a football mom. I'm a basketball mom. And that mom that will be there on Saturday. And it's been becoming, it started to become a small issue. I won't say it's like a problem. But it's becoming a little tiresome, because I have to think about my son schedule as well as mine. So it's not easy. But I balanced it by saying if I want my son to have a good life, if I want my son to be exposed to different sports, just as I was, I played sports all throughout elementary, middle and high school, and high school, I didn't play anything in college. But if I want my son to experience that same thing, then I have to sacrifice because my mother did you know. So I make sure that if I have to work longer days that it just is what it is. So I'm up till midnight, 1am. But my son just had an awesome game, he made two shots, and it boosts his self confidence. That's what it's all about. And honestly, if you want me to be 100%, honest with you, nobody subs for me, when I can't take him to a game, nobody subs for me if I can't take him to practice, so I don't take him he doesn't go. And for me, that's not an option. Because if he's missing practice, or if he's missing games, those are him. That's him missing opportunities to boost his own self confidence when he makes those shots or does good things. And that's stressful, however, a balancing just by getting it done. And as far as my Global Mission Systems and strategies, I've been trying to figure out what really works. How can I go about it? Without burnout, so if that's increasing my average order value, then that's what we're going to have to do. If that's increasing content, that's what we're gonna have to do. If that's making sure that I'm at every event that's in the city, that's what we're going to have to do. I just got off the phone the other day with somebody who lives in Florida for an opportunity to have more products in their shop, right? So for me, it's all about expanding, how can I get my product on more shelves, that I don't have to sit there and sell, it's going to be part of other people. Because if you want to go fast, go alone, if you want to go far, you're gonna have to build a team. So for me, because I sell products as well as surfaces, my team is connecting with other stores, they already had the building, they already had the platform, all I have to do is show up with the product. And they know how to sell they have a store. So it's going it's getting my products on their shelves, it's going to be showing up at events. Oh, the lady the other day that I was talking to in Florida, I was like okay, well, when you get ready to have that event, let me know. She was like I live in Florida. I said, I know. I'll pull it up.
Ambition 34:34
Once you put some respect on my name for
Christina Saunders 34:37
exactly like you, I'll pull it up, let me know when the events there. I'm gonna hop on a plane and I will be there. And that's what it's gonna be about. It's going to be about getting your mission and your vision out. Because you can't show up at all events, all the events around the city, and you can build from there. But as far as going global, then you have to expand your reach and that's not for me social media is only one segue. It's only one segue. It's great. As far as getting you global, I've seen people blow up on social media, that's beautiful. But for me, I'm an in person person, I like to talk I like to love on you. I like to see your face, I like to look you in your eyes and give you encouragement that way. So if somebody's having an event in Florida or Houston, I'm going to pull up and we were going to hash it out, we're gonna have a great time. So as far as going global and my children, it's difficult, because I don't have a lot of support. Yeah, so that's been one of my biggest challenges, but I handle everything that I encounter with grace. And I know that if it's meant for me, it'll work out,
Ambition 35:45
man. So I got to highlight this, because if you guys are listening, she really just gave you guys the keys to the kingdom, and not the king say any old kingdom, the keys to your kingdom. Really, you mentioned this apart where you said it systems, it's, you know, strategies, right. So when I hear systems and strategies, I'm thinking frameworks, processes and systems again, literally just had a speaker rehearsal, again, showing up at the events had a speaker rehearsal with, you know, my, my coach, and he broke down. Exactly, yeah, he's like, look, frameworks are what makes everything easier. And we literally, we literally just said, and highlighted prints the book principles by Ray Dalio. Right. Love that book, right? Um, but frameworks and processes make things simple, right? I'm never stressing about what's going on with this podcast. Because I have a system and a process, the system and process works so well, that I'm 12 episodes ahead, I could record single episodes or throw more out there. I could, if I needed to grow the podcast, I could release more episodes in a week, right? I couldn't release all 12 episodes in a day, and still have enough to get the rest of this podcast done. Right. Um, that's really how systems and processes really work for you. So I love the fact that you said that. And listen, that is so important that it's literally the second thing that I teach in my new digital entrepreneurship program. Number one, is clarity. Number two, the systems and processes, right? You can't go anywhere if you don't know where you're going. And if you do start going somewhere, you better know how to step one foot in front of the other. Like, let's talk about the process of walking. Right? You're not going to trip and stumble all the way there. And I'm like, we know that you can do that. As entrepreneurs. We've been talking about this for a minute like oh, you can stumble your way to success, but it's not the healthiest way to fucking
Christina Saunders 38:02
do it. Yes, ma'am. But that's what what I did. That's what I did to
Ambition 38:07
ain't gonna hold you, y'all y'all might as well come along. Right? Go ahead, check out I create like and make sure you go. Make sure you go to these the call and action in the podcast description. So you don't go on a trip and stumble all the way up the mountain and have bad knees and rickety elbows like us.
Christina Saunders 38:24
Right, seriously.
Ambition 38:28
That being said, I think it is now time for our story for a story section. Okay, right. So we didn't I don't think we were this developed in Episode Seven when we first saw you, right? But now using episode seven, right? Lucky number seven. Right? Right. So now we do story for a story. So we come down to the end of the podcast when we're wrapping it up, right? And not the very end we usually about 15 minutes out and we trade. You give me a story and I give you a story. Similar nature. We're usually looking for wild fun stories, anything that helps us to get to know you better. Anything that is just so out of pocket like give me an out of pocket story. What was something that we would not expect from Star? I told you that free and authentic entrepreneurs, right. You did. I'm trying to figure out
Christina Saunders 39:31
what right Can I have an example?
Ambition 39:35
Um, yeah, I mean, we've had plenty of stories. I had a one story about, you know, good friend of mine sneaking into Mexico and sneaking back. We've had stories about driving around naked in foreign countries. Hey, yeah. started buying things while crazy store
Christina Saunders 40:00
Okay
Ambition 40:08
I also love putting my guests on the spot. See, I'm trying to figure out okay, go first. Since we're talking global,
Christina Saunders 40:20
because I'm gonna ask you, can you edit out those polls? I'm gonna have to think about this.
Ambition 40:28
Alright, so since we're going global, I'm not gonna edit out the polls, no.
Christina Saunders 40:35
That's when I listen to the real.
Ambition 40:38
It's going. But no, it again, authenticity. This is real. I like real life. So since we've been real, right, let's talk about a time that I had to be real. In Okinawa, right. So we're going global. Right? So I think I was like, 19, or 20. What, however old I was, I was at the Eat club, right. And the Eat club is where all the Marines get together, because we can't go party out in town because we're too young or where we're not mature enough to go out in town and not create international incidents. Right? So, but this is actually a true thing, like, you don't want us out in town, really do create international incidents. So we're on the base is an E club in the E club is the enlisted portion. There's the officer's club, where officers go, because they're civilized. And there's the E club where the enlisted people go, because we're not civilized, right? So as your kin as you can already assume the E Club was the fun one. Right? And so with them, me and my friends, everybody's dancing, chillin drinking, doing, we got to do drinking ages 20 While you're in Okinawa, so we look over and we see like, Yo, dudes dancing with this girl from our unit, no big deal. But we're protective. We're a bunch of big brothers, right? And some of us aren't really big brothers. Some of us are interested in her. Not me. But a bunch of big brothers. Definitely big brother for me. Right? So the dancing, and he reached his hand out she's wearing a miniskirt and slides here. His hand on her thigh. That ends it, right. Yeah, big brothers don't get a chance to hop up before other dudes who got to think for the girl right? Pops over a man that showed up. I'm watching this. And I've already been NJP it I'm like, oh, no, we're gonna get in trouble. Right? That's where I'm at right now. I'm like, oh, no, we're gonna get in trouble. Right? So my dad was about to beat the mess out of this dude. We don't know who he is, right? He's a white guy. And it's like three big black dudes. And we always used to run the joke that when you're in the military, as soon as they see three black people gather around, they like oh, no, that's a gig gotta split up. Right? Yeah, we just got jokes. These. It's a very insensitive crowd. I'll say that. Oh, no. Okay. Yeah. So we know, but this is this was among the game. So we was like, yeah, no, it was a game got split up. But right. So we had these running gags. I'm like, Nah, bro. The gang is really meant to be a game. Right? So I walk over there. I'm like, yo, no, no, y'all got to do anything that a man fills off those his hand slapped me. I got it. And you're like, you slap me. Right? Okay, stop me. And literally say, Get your hand off me. And we're told you wild and crazy story. True story. I got the page 11 and prove it. And we're going to talk about why I got to page 11 in a moment. Okay, right. So I blacked out. I didn't see nothing. I went to go pounce on him. All I know is I feel like you was in a car and you you haven't been in a car and your mom slam on the brakes and the seatbelt catch you? Yes. So you got I went to go pounce on them and they grabbed right. Oh, wow. Yeah. That's how fast they grabbed me. It felt like they had to yank me back. I was like, I Okay. We're good. We're good. I'm not gonna touch him. I'm not gonna touch him. So I wait. He's walking down a flight of stairs and eat club. I go to push them. They grabbed me again. Okay, y'all, y'all are dedicated to this mission of not getting me in trouble. But when it was y'all two minutes ago, it was okay. I don't I don't Get this right, right. We see everybody walk out. My friend start going this way. He started going this way. I start walking straight. They go yo, Phillips. You do good. Yeah, man, I'm just going on a walk. I just need to cool down. All right.
Now that's not what I was doing. I was going straight. So come on, and come back around, right? So I came back around is just me, right? To this day. This is the part of the story that I can say now, because we're both out of the military. Okay, my guy if I ever have him on the podcast, I'll have him send, say his side. He he comes up from behind. So he came up from the way that we came out of the Eat club. I'm coming up this way. Right here. This dude is out here with his four or five different people. So I was really ready to walk running on one, but it ended up being two. Right. So what did you say? And I swung, and I see my man's come up from behind, and he hits one of the friends from behind. Now, friend go down. I swung the other dude in front. Bow. He goes down, right. Other three of the other three of them are looking at us. Right? We look at the dudes on the floor. He take off running that way. I take off running this way. Right? Right. There's a bonfire behind the behind the barracks when I get there. And I'm like, oh shit, I didn't get caught. Take off my shirt. The wooden ball fire because I was wearing this white shirt that had the image of a beautiful woman much like yourself on the shirt. Right? So I took it off do it in a bonfire. I was like man now they're gonna say is to do with it was wearing a sexy woman on the shirt was like, No, I'm not doing that. Don't say nothing. Figure out the next day. That one of the dudes I don't know which one ended up in ICU. I think it was the one I hit. Because I hit him. He fell back. Probably hit his head on the C met. So I'm still following the code on Mercer. Right. Like, like Cosa Nostra? I don't know shit, bro. I don't know nothing. I wasn't there. I don't know what you're talking about. Finally, they walked me up to the Sergeant Major. They read me my rights. I'm sitting there like, What the fuck? I don't even do not. I'm barely thinking I ain't even do nothing. Right? If somebody's listening to you knock the guy out and put him in ICU. That was an equivalent exchange for him slapping me and calling me the N word. I just want you to rewind and pay attention to that part. Right. So she's sitting there. And I'm like, I know. So they had read, you have the right to remain silent. So I'm sitting there. There she goes. We know was you. Some people saw you and I'm remembering. Oh, yeah. When I went to go hit him. Somebody was like no fell loves. So why do you? So now I'm sitting here like I get was me. Right? They send me to anger management. Right? They never caught my man's right. So yeah, they never call my other man's right. Like the one that ran off that came up from behind. It's like, dude, never call him. Thank God, right. I'm glad for that. But yeah, crazy. Um, they gave me a page 11 after I explained everything that he did, there was like, So you hit. First off, I walked in there was like, You can't hit people look at you. Right? Because I was always in the gym. Like, that was just what they was like, You can't hit people. Right? I'm sitting there looking at them like man. And it was like, what did he do? I was molested a girl in our unit who slapped me and call me. I can hit. Right. So that's my story. Right? If you're gonna put someone in ICU and make sure they deserve it
Christina Saunders 49:15
for sure it's my turn. Okay. I've never told this story.
Ambition 49:30
Yes, that means it's a good one guys.
Christina Saunders 49:35
Because this is this is actually really embarrassing. But let's just say when I was younger. Just remember that your frontal lobe doesn't fully develop until your late 20s. And that's the part of your brain that's responsible for helping you make good decisions. Okay, so none of this
Ambition 49:58
decisions are boring. They are
Christina Saunders 50:00
they are, but embarrassing ones are not good. All right, listen. So when I was in high school, I lived in Memphis. And as y'all know, Memphis is wild and crazy Memphis, Tennessee. And I had this boyfriend. And we were very active, very sexually active. And so I was in theater. I've always done a lot of different activities and things in, in school. So I was in theater. And we decided that one morning, during breakfast that we were going to go behind stage. And
so we decided that we were gonna go behind stage, and he wanted to please me orally, behind state school and the gentleman. Right, I'm not right started today, right? Well, we got caught. And, yeah, I was running through theater with my pants down because I was
away from our theater teach, which was about hands down. And yeah, so I got suspended and studied, he and his mother still hates me to this day, because we still chat every now and
Ambition 51:32
then. As you like, grow up. Okay. So the real question is what the theaters teachers say, as he was running away, with the cheeks out
Christina Saunders 51:46
while she was just calling my name, and really tried to catch up with me. But I can say that that was the most embarrassing moment in my entire life.
Ambition 51:58
That's a really good story. What did you learn from that story?
Christina Saunders 52:06
Don't have sex in public. Places that you probably
Ambition 52:12
that is not a lesson that I will be co signing. On one of the episodes, if you go back, I literally that's what that was one of the ones like riding around Japan butt naked. Because that's what we was doing. You gotta live you only live once? Sure.
Christina Saunders 52:35
I would, I would hurt him. So
Ambition 52:37
well. Okay. So I'm going to actually flip this one for you. Okay. I'm gonna say that even back then we had the spirit of entrepreneur, because Richard Branson promoted virgin. I think it was Virgin Mobile or Virgin Records. By standing in a see through tube in a skyscraper. Right? You know, like one of those elevator tubes? Yeah, right. Then he had the Virgin thing above it, and had beautiful women around him who were naked. And he was just standing there. Hands over genitals. Nice, right? So again when I'm a millionaire, maybe we can recreate some of these scenes.
Christina Saunders 53:29
As long as I'm a multimillionaire as well.
Ambition 53:34
We're gonna do it entire thing is going to be who we're going to hire as this theater teacher. You think a yellow Van Zandt would be your yellow Van Zandt? Okay, Erykah? Badu
Christina Saunders 53:55
as a theatre teacher, Erykah? Badu looks
Ambition 53:57
like a theater teacher. She with the big hat? That's true. Yeah. All right. All right. So leaving our guests with something, what would you leave them with? Or leaving our listeners with something? What would you leave our listeners with? I would say
Christina Saunders 54:22
go for it. With grace, full spirit, and just keep going. I don't care how many times you fail. Just keep going. Just keep going. Really. Just don't stop. I beg you. Just don't stop.
Ambition 54:39
definitely agree with that. If all you listen to go be great. painful
