Unknown Speaker 0:00
I'm finished with all this in my bookbag because I'm from the streets here yet.
Ambition 0:06
And boom, what's going on? It's your boy ambition. And we're back at it with another episode of the MYFB podcast. And today with me, we have a motivational speaker and entrepreneur that has incorporated emotional intelligence into his main message today I have with me what I say founder of peace and purpose.
Corbin Elliot 0:30
This Yeah, we can go with that. Yeah, man.
Ambition 0:33
Yeah. So today we have with us Mr. Corbin. Elliot, how're you doing? Corbin?
Corbin Elliot 0:38
I am doing fantastic. A lovely Wednesday, the sun sun's out guns out, man.
Ambition 0:45
I love it. Love it. Um, so talk to me a little bit about peace and purpose. What? What is the purpose of peace and purpose?
Corbin Elliot 0:53
Yeah, so the idea and especially this season, we're focusing on this, it's sort of the intersection of the entertainment value of Netflix is what we're shooting for. And then the the long term, well being benefits of you know, a psychology class or a book in that in that regard. So really, what we're shooting for, is something that is entertaining, and, you know, helps you feel good in the moment, but something that actually will give you some actionable tips to, you know, do good things for you in the long term as well. So that's the idea. It's based out of a lot of Applied Psychology. So I'm an avid consumer of psychology literature, and I've just experienced in my own life, I talk out of that. And that's sort of the the psychology part of it.
Ambition 1:45
Man, I love the concept where you kind of have this, this healing, but it's removing some of the intensity that's usually accompanied with addressing the trauma, it sounds like,
Corbin Elliot 1:58
right? Yeah. 100% 100%. And, and I also don't want it to feel like, feel like a class, you know, like, you get in there. And okay, the guy's talking about something informational. But it's like it's a media company and needs to be something that's easy for people to watch. And enjoy while they're watching it. And there just happens to be benefits outside of that, that's, that's sort of the idea that I've come to after playing around with it for a year or so now.
Ambition 2:25
Oh, man, I love this concept so much, because it really adds new benefit to the conversation where we ask people to pay attention to the content that they ingest. So what you really done is taken it to another level where you said, what if this content could actually help you be better? Is that what I understand? And then
Corbin Elliot 2:49
you are you are right on the money? And that yeah, that you're right on the money, honestly.
Ambition 2:55
Okay, sweet, sweet. So, uh, along the way, you've also opened up to doing public speaking, what are some of the topics that one person, a company or an organization or an audience could expect to hear you speak on?
Corbin Elliot 3:13
Yeah, so I talk about a lot of things in regards to this finding directions. So helping to my story, the reason I sort of got started in this and you know, being a dude on the internet, who talks got came out of the idea that I graduated college and was lost about what the right thing for me to do was, and I went through a really rough period of my wife was very anxious was because whenever you want clarity about where you're going, things are really difficult. So I talk a lot about that. I mean, if the anxiety was bad enough to where I hadn't psychosomatic muscle spasms, was stuck in bed for a week, at the climax, and I get, I find a lot of enthusiasm about helping people to navigate that where they don't get to the point that they're, you know, having those really bad problems. And I just see, that's a big thing that needs to be addressed people finding clarity and you know, where they want to live, or whether they should stay in a relationship or specially career oriented stuff, what they want to do with that. That's a lot of the things that I speak on,
Ambition 4:23
men that that's so important. Last year, I went down this journey of being a hypnotherapist, and I started that journey really to help myself heal, but also to provide that tool and, you know, fidelity to my family into my tribe. And along the way, mogul prep, which is my business that MYFB is based out of is has always been based on business and the solution to you know, the problem of the American dream, seeing like it's waning or fading off in The distance is starting one's own business and paving your own way. Um, that being said, Man, I realized that hypnotherapy in this idea of helping people heal their trauma was this rabbit hole that I could get lost down, because that everything you said was extremely Correct. People do need help in, you know, getting over relationships, so much so that some of the things that we I saw was people allowing relationships or their lack of fulfillment in relationships, to affect their success, whether that was financially or in their career, or even some of their health when it came down to their weight. Are those trends that you're seeing pop up as well? Are NF not What trends are you seeing attached to that?
Corbin Elliot 5:55
Yeah, I mean, I definitely think that everything affects everything. So I think the quality of what you're doing and whatever area of your life, and the I guess the outputs, you're getting from those areas, what's happening and say Your health is going to affect everything. I mean, I see that trend with myself, you know, if I'm, if I'm having trouble internally, that's going to come out in a lot of other ways that you'd never expected. So I definitely see the trend of people. You know, what one thing affects another in the life? It's, you know, we don't have little boxes that that are exclusive to do that said box, if that makes any sense.
Ambition 6:36
And I definitely agree with that. Okay, so let me ask you a question. What would you say your goal for peace and purpose is in 2022?
Corbin Elliot 6:47
Yeah, and 2022. That's, that's, that's great. I want to just increase the, the drive for people to consume the content in a way that
doesn't feel like it's education. I think that's what I'm, that's what I'm going for, like I've done, we're on our fourth season now. And my main focus in the season is going is making things flow more Wike, for more in story format, as opposed to talking head format, because I find I'm finding that that's a better way to gain attention and make the experience more enjoyable for people while they're doing it. So bringing that component in is the is the big thing I'm looking to do. In the first three. In the first three seasons, the feedback we got was very much built building up of the idea that the stuff that we were saying was helping, you know, that was beneficial long term, the psychology was good. But now, it's really my main goal is making it feel more like a story and something they can engage with easier. That's my main goal for 2022. And I and the outcome that I'm looking to track with that is people getting back with me and saying, Oh, my gosh, this is so easy to consume. It's very entertaining, those sorts of remarks. That's an I'm looking forward this year.
Ambition 8:11
Man, you really hit a bombshell. And I know for my listeners, those of us who are launching our businesses and launching new projects, you must be the fifth or sixth guests that I've had so far, that pointed out the importance of stories, so much. So you answered a question before I could even get to it. And that was how are you going about making this content, more entertaining, but still information, informational. And you answered that by you know, saying story. So being that once again, we're hearing that storytelling is so important, guys, it's very important for your business. And in this case, in order to share the life changing information, but not make it feel like a lecture. Man, you 100% that hits the nail on the head, man. So that being said, um, would you mind telling us a story? Would you be able to share a story with us that could possibly impact our listeners?
Corbin Elliot 9:19
Yeah, sure. Yeah, well, what would you like me to talk to you I can sort of probably craft something as maybe off the off the cuff here.
Ambition 9:26
Well, we spoke about clarity earlier. So and I just actually launched my digital entrepreneur program. The first module is clarity. So I think for today, usually I do a story for a story with a guest. It's usually later on in the episode, but because we have these stories around these topics, I wouldn't mind trading the story for a story on clarity. I
Corbin Elliot 9:53
like it, man. That's actually that's perfect. So yeah, sure, I can definitely do that. Alright, let's do it. So, as far as clarity goes, I'll just tell you a little bit about my story. And this is something that happened to me a year and a half ago and in the midst of Coronavirus, so I was fresh out of college, I had very little direction and I had sort of been in, in a place where I was listening to a lot of other voices in my head as opposed to my own. I had just gotten out of college, like, like I mentioned, I moved to be with my, with my girlfriend at the time, and I was, it was one of those situations where you know, you're you're living with their family and, um, you know, a ways away from from North Carolina, where I'm from, I was up in New Jersey. And I started to experience just the most difficult period of my life by by a landslide in the day to day, you know, but I would get up in the morning. And I would go downstairs and I was I was taking a class, it was extremely difficult. It's called Organic Chemistry. And I would sit at the table all day, every day, no breaks like I would be, I would eat lunch. Imagine I mean, I'm eating a sandwich here, mother hands typing, I'm working on stuff constantly. It got to get to the point where my back pain was was just resonating throughout my entire body. That's so much psychosomatic pain, I had chest pain, back pain, my leg pain. I mean, my entire body was it felt like it was breaking down. It also was was difficult because I was receiving pushback about my I guess I started to form an attitude around, you know, just just being angry a lot of the time because of all the things that I was putting myself through the the crazy class schedule all being online, not having a lot of social support. And that was starting to come out. And in a lot of ways that were not very nice to the to the people I was around. And, you know, the key to this, I was unclear. That about everything to the point where I shouldn't have been taking that class. I was taking that class for the wrong reasons. I was taking that class because I was a pre medical student. And that was a class I needed to take to to get into medical school. But the problem is, I wasn't going into medical school for the right reasons. I was going into medical school, because I wanted to say at a cocktail party that I was a doctor and not received any questions about, oh, what do you do for work? You know, you say you're a doctor, and it's Case Closed. And a lot of these things, because I wasn't accepting them. Because I wasn't accepting that that was not the course of action. For me, that was not the right thing to do. I began to experience this pain. And it got to the point, like I mentioned earlier, that I was in a bed for a week for a week, I could not move like I literally had to have someone to help me get up and walk to the bathroom at 23 years old. And realizing that turning point, I wish that I could have said that I realized that super early and was brave. And I said The heck with this white collar mass and took a different direction. But I didn't. I got to this ground zero point me laying there in bed, I'm thinking, what am I going to do when I get out of this to change things. And when I got out of that, I started making decisions that I did not think that I had in me. I stopped taking pre medical classes I turned around. Here's the craziest thing I told people and this was the hardest honestly one of the hardest pieces, I told people that I wasn't going to pursue medicine anymore. I went public I even read that was right as I was starting the podcast and I came out to a bunch of viewers about that listeners and then my family some some family members who listened to it. And it was a big deal. But the fact of the matter whenever you whenever you do that, and you take an action that is truer to what you actually want. You you experience relief even though you don't even though you don't think that would be the case. And that's exactly what happened for me. So that's a little story about my background and, and a little bit about me to give you a visualization.
Ambition 14:39
Wow. I love that story, man. And it's what I like about it is you know, there's this philosophy that I have that you have to sacrifice comfort for success. And in a lot of ways you know what made it difficult to make that sacrifice and say I don't want to be a doctor anymore. Is the idea of yourself as successful was one that was familiar to you. So, you know, it really did take a huge event like that to really make you realize that, you know, maybe that's not what you want. And I'm glad that you got through that, bro.
Corbin Elliot 15:17
Appreciate it. Yeah, man. I mean, it was extremely difficult. I tell people that there are two different zones, there's a, there's a fear zone. And then there's a danger zone. And a lot of times those zones don't line up. That's exactly what happened to me, I realized that quitting that career, and stopping going down that path was in my fear zone, but it wasn't in my Danger Zone, I wasn't going to get mauled by a cougar by doing that. And realizing that the long term play of quitting that path was better than the short term play of the the comfort even though I was in tremendous discomfort, but the comfort of being socially accepted, realizing that the long term play of quitting was going to be more powerful than that, and that that takes time. And it takes a lot of willpower to to make that decision even when you don't want to change. So definitely I resonate with that.
Ambition 16:12
I love what you said, there's a fear zone and a danger zone. And they don't necessarily add up. They don't. Right, I definitely wanted to make note of that one. Alright, so I owe you a story now on clarity. And mine will be a little bit lighter than yours, but hopefully just as impactful, hey. So again, I work everything based off of this structure that one important key factor in business is visibility, and a sub factor of visibility. In fact, the main fact that you can't even start without this one thing, and that's clarity. So just to share with you all, how important clarity is listeners already know, all of my family's from Barbados, right? I'm a first generation American. And as I was growing up, I'm used to going to beaches in the Caribbean, with this pristine white sand, with a perfect tan on on the sand. I mean, you couldn't get a tanning bed to bake a better complexion than the sun had baked out of those tiny little rocks, right. And then you have this crystal clear water as soon as you enter it. And as you go farther in the water is still clear, but it gets this beautiful tint of blue. Right. And as you go farther out, you can look out you can see the boats and you can see people enjoying the day having a great time. I mean, it's a beautiful sight. And that's what I got to grow up around. I felt I feel very fortunate. Comparatively, me and my family almost never went to the beaches in America. And when we did first go to a beach in America, I think I was 10. I want to say it was a beach in New York. Right? And just so you guys have you exactly, you know where I'm going here. You go up to the beach, the sand isn't actually pristine white. Instead, sand that look like it was mud. As soon as it is gets wet, it gets muddy. So it has that grayish dark tint to it. Right? That's the type of sand we're looking at the water itself. It isn't clear at any point, not upon entry. And it has this dark tint of green at almost a hint like it was already going nuclear. Right? I want you guys to imagine, Homer Simpson dropped that nuclear stick that he was riding around in the intro of this instance for right into the ocean in New York in this New York beach. Right? So my mom never went anywhere near the water. And I only ever went towards the water once I got a little bit in and then my brain hit me and said, I have no idea what's in there. Right? And the lack of clarity in your business is the same thing. It'll create this huge amount of fear where you go up to the water, you're like, I have no idea what's in there. And I can tell you guys to this day. I've never been hurt in a beach in Barbados. Because I know exactly what's around me. I can go out extremely deep and still see what's around me and what's coming towards me. And I will say I've also never been hurt in beaches in America. Because I don't go in them, because I don't know what's right. So that's my story on clarity. Um, definitely, if anyone was interested in that and you're settling down in business, you can go ahead and go to the show notes. And we'll make sure we get some documents to help you out with clarity. And we'll make sure that you can connect with Corbin, Elliot as well. But we got some more time going on. How did you feel about that story? Corbin?
Corbin Elliot 20:32
I like it, man. I think the current having the context of you been first generation is really cool, too. You know, I mean, the listeners already know it. But just for me it conversationally to the I think that's, that is so nice that you had the ability to have that nice tan. I cannot relate. I always only get nice burns. So that that really took me to a place I've never been before.
Ambition 20:59
Yeah, I just get um, I get slightly darker and more handsome. Right. So we say tall, dark and handsome. It doesn't stretch me in height, though. But
Corbin Elliot 21:11
dang. Just darker and handsome. Will have to get the work on that.
Ambition 21:16
Yeah, I hear there's a trick they can do with horses? There.
Corbin Elliot 21:23
Yeah, I will. I will polite fully not comment on that.
Ambition 21:31
Alright, so All right, tell us tell our audience a little bit more about yourself, man like so we know that you went through this huge epiphany, you know, around the time when you were 23? What has the business journey been? Like? Has it been mostly booking speaking gigs? And that's what's made it work for you? Or have you really had to dig in with creating an email list and reaching out to a community?
Corbin Elliot 21:57
Yeah, so my goal right now with it is well, let me just give you a little bit of a backup financially and make things work. So I wrote a book a while back. And that's been the primary source of income for the business as of now. So the good thing with me is, I approach it as a as a five year play. Because you know, being being an immediate business, I'm looking to sell advertising, but at this point, I'm not in a position to where I had the viewership to do so. But as a long term play, I'm looking to actually do like live events. So I it's technically peace and purpose as a brand that I have under a larger sort of umbrella called effect media. And under traffic media, there is a music group which we perform live. And then there's peace and purpose, which is a more Spoken Word format of media. So the long term play is one to two monetize using advertising revenue for both the podcast as well as music, as well as doing sort of, like live shows that sort of thing. So it's all going to be very media company based almost a a Wall Street thing of it. It's like a Wall Street Journal, sort of financial model Plus, there's live events now, that sort of the long term play, but it's been super, super interested in getting it started I I'm pretty eclectic in things I'm interested in. So from the business side, the content creation side, like the the product, as well as the marketing bit, it's been super interesting learning just how to play things on the internet, and learning how how eyeballs sort of work on the internet. So that's been, I think my biggest learning experience is just taking attention. And then on the back end, trying to figure out how to monetize it. So So that's been my experience over like, the last year, I'd say,
Ambition 23:57
Amen. did so. I mean, we can definitely talk about some stuff off air, but have you and y'all I'll make sure to bring that up once we're off. But have you thought about, you know, just building more collaborations and more partnerships, like so, there may be some people out there who already have a sales model that you know, you could fit a course or product offering into?
Corbin Elliot 24:25
Yeah, so I, honestly I have I've got actually technically a partnership with better help the therapeutic company. But at this point, it's weird. I'm not even looking to, to monetize, I'm looking to grow the brand because I have other sources of income that I can bank off of. I really my whole goal is just to make the best content I possibly can and then have the the long term play at this point, honestly, because you know, I was running that and at the beginning that's sort of how I made some income and then as I as I progress now I'm like, you know, honestly, I just want to make the best videos possible, whether that be the podcast or music. So but but with the the long term financial ambition, I guess you could say that's sort of where I'm at mentally with it.
Ambition 25:19
Okay, so let's talk about how you get to some of that best video making our best contact making in terms of quality. Right? So what is it that you do behind the scenes to ensure the quality of your content?
Corbin Elliot 25:35
Sure. So for the podcast, because that's the thing that's been been running for the past year, the music is actually something I was an international performer in college. But bringing that into the actual brand now. So we'll talk about the podcast specifically. So now in this season, for the first time ever, I'm shooting video. So it's been a learning curve of one having high resolution video, which for anybody that's curious. And entrepreneurship or making content, you can do this off of an iPhone, you can shoot the highest resolution that you conceivably need off of an iPhone. So I've been learning how to do that. But in the past, but just the audio version, it's been a combination of learning a little bit about audio, of course, and for the content itself, making sure that the things I say our true to my actual experience, as opposed to sort of blowing smoke. Yeah, like it, it works well. And I've gotten good reviews from from people hearing back, I think, from the most the reason primarily is the fact that I am just very true. In it. I'm true to myself, I speak to my experience, of course, I leveraged a little bit of research as well, from from psychological journals, since that's my thing. But I think just people are lacking. And I think the podcast base is filling this, they're lacking just real talk between people a lot. And my niche in that, I think, is just to do that as much as I can. And that helps people to actually think that what I'm saying is true. So it sort of plays both ways, although I'm being authentic, by by approaching it the way I am, and being so real and open and not trying to fluff things. I think that helps the content to hit a little bit harder. And it's really comforting for people that that Listen,
Ambition 27:42
man, I can definitely agree with you. And I think if you listeners go back, or if you even yourself, go back and check out some of the other episodes of the podcast, you're gonna find a litany of people that agree. This is why I'm so you know, specific about making sure that I have a content medium, where I can curse and talk the way that I normally talk. Because if people didn't hear me speak that way, they might see me out in public. And they're meeting another person, like, so I want to make sure that I'm showing up as the same fucking person that I am every goddamn day. And in so doing like that, that helps you understand I'm not hiding anything. And I think that's one thing that we have to pay attention to. Yeah, there is compassion that comes along with people who are, you know, maybe ashamed of pieces of themselves. But one thing that comes along with shame is hiding and if you're hiding, that does detract from your trust, or your trust ability?
Corbin Elliot 28:52
Oh, 100%. I mean, cuz, you know, it's weird people can sense. Whenever someone is being, I guess the buzzword in authentic, you know, if they're not, if they're not really projecting who they are. And the crazy thing is, if you're, for me, just taking into real life, not even talking about media or content or whatever. That's the thing that was causing me issues was that I wasn't being who I was. Or maybe I was surrounding myself with people who, who didn't want to see the real me maybe. So then getting around to that and then and making alterations that's been big for me personally. And if you're doing a business where there's a media component, it's big for for that as well. And that takes a lot of vulnerability, I'd say.
Ambition 29:41
I definitely agree with that. Man. I think there's been a couple of really vulnerable moments on this podcast. Definitely episode six where I talked about my experience in a cult, and then another is in Episode 19. And it's not So much vulnerable as it is embarrassing, right? Like my mom was on the podcast. Oh, gosh. And I had my mom on with another guest. You know, wonderful lady, but she does cannabis and women's health education as it applies to sexual health and maintaining libido in later years. So this is along with menopause. And somewhere along the lines, we got into a conversation about the size of my member, and oh, gosh, yeah. Yeah, it went there. My mom was like, what I should call your godmother and let her talk about how well you were as a baby. And I was like, What the fuck?
Corbin Elliot 30:44
Oh my gosh.
Ambition 30:48
Right, but hilarious. Good times. Good times, man. But that's also something that I love, right? Like, providing these moments where you can have just real authentic moments with people. Right? It doesn't have this weirded out thing all the time. It's understanding that, you know, some of the reasons that we love people like Elon Musk, or even if you don't love them, but who's the universally loved person nowadays?
Corbin Elliot 31:21
Man, there's not many of them.
Ambition 31:25
I'm drawing a blank. I'm Dave Chappelle. No.
Corbin Elliot 31:32
I would not not universally loved Oh, my.
Ambition 31:35
Okay, let's. Alright, time travel.
Corbin Elliot 31:41
What's what's time travel? It's a Mother Teresa.
Ambition 31:45
I was going from comedian, right. Okay, George, something. I can see his face right now. Has the slicked back ponytail all gray here. Oh, George Carlin. Yep. George Carlin say you're, again, not universally loved, but I love them. So fuck it with this one. So let's say let's roll. I love it. Right? So let's say you're George Carlin. Right. And now I forgot where I was going. This took too long.
Corbin Elliot 32:20
Though we can close we can close the loop. Now you were talking about? We were talking about being being authentic and just saying what you feel.
Ambition 32:27
Okay. Yeah. Then we pick the perfect person. Yes. Right. Who again, universally loved specifically for his authenticity. I remember him saying he should get the right to complain to about who's elected, specifically because he didn't vote is like we did the mess. Right. And when you think about it, it makes sense. It's hilarious. And I don't think he's wrong. Right? So it's just allowing yourself to be true to yourself. And the people that accept you accept you in the people that don't, they'll find someone they accept, right. But why for the life of me they may be paying attention to shit they don't like. Doesn't make Oh, yeah.
Corbin Elliot 33:15
Well, yeah, I mean, and I think also, and this goes with friends to just not friends, the TV show like friends and our wives. I think it's, it's important to be yourself. Because if you're not, then you end up with the wrong group of friends. Like the ones that don't like you as a person. Right? Or, or any, any social relationship for that matter. So like, yeah, 100% I think not just in the media, even though for entrepreneurs, which, you know, I gather you talk to or work with quite a bit like for them in their in their content in the in their dealings, you know, everybody likes to trust the person in business, but also just with your friendships. So, so yeah, George Carlin though, definitely a shining example of authenticity.
Ambition 34:04
Right. Right. And I think that's something that a lot of comedians kind of run with, right, like, even to their own detriment. They're kind of doing the opposite of what you do. Yes. Right. They they're pointing out things that are usually pretty fucking awful. And making it entertaining.
Corbin Elliot 34:25
Yes, yes. And I'm trying I'm trying to make the light entertaining.
Ambition 34:31
And you know what, bro between me and you? I appreciate that. Because no, seriously like, have you Okay, are you familiar with the New Age conscious movement where everything is loving light?
Corbin Elliot 34:47
I sort of I'm I'm relatively familiar. You have to fill me in on the nitty gritty.
Ambition 34:53
Okay, the nitty gritty is that although there can be interesting things said about the healing power Have crystals and meditation, that a lot of the way that these people present is fucking boring. That's the nitty gritty, that's straight to the point. Right. But it's boring not because they're boring people, it's boring from the standpoint of, it's not made to be entertaining, they have a specific purpose. And that's what they're trying to attract you to? And I think a lot of them don't understand that. That's what the format is attracting. That makes sense.
Corbin Elliot 35:33
Yes, yes. And I think for anybody that's making content, or they have something good to put out in the world not learn this, it's like, you need to look at the things that people are drawn to entertainment wise, tick tock, Netflix, YouTube, and look at what the equation is, and then sort of inject your, your positive message, or the the product that is designed to help people, I think, inject that into it. But that's sort of an after effect of the prereq. That is, it must be entertaining, you know, it's got to be, it's got to be engaging. And I think the best one of the best ways to do that is just to look at what people are naturally entertained by, and then base your your format out of that. Well,
Ambition 36:18
you know, what this also reminds me of, there's a gentleman that's a thought leader, content creator out of Athens, Greece, and he points out to people he's like, look at dancing isn't what you do, and you want to be a thought leader that's taken seriously, then don't dance. Right? You don't have to do that. But you do have to make sure that your content is good, right, his content isn't flashy, but it is visually esthetic, right, like it's very well put together visually. So what I'm saying is that there's balance, right, if you're going to be serious, do it with quality, if you're going to be entertaining, do it with quality, eventually, you're going to find the audience that latches on to that.
Corbin Elliot 37:06
And for me, my thought is, even if it's serious, you have to have some element that helps you to retain attention in the short term, you know what I'm saying? Like, I've even played, like this season, I started out with two interviews. And although the interviews that are very education I'm doing this season on, you know, people not dreading Monday morning, in they're basically finding work that they don't hate. And, and that's, that's the season. But even though my first two episodes were informative, I am using B roll strategically within within time intervals to maintain attention. That's the goal. And the good thing I'm posting on YouTube, the good thing about that is because now I can see actually and track the metrics of how long I'm keeping viewers watching. Which is nice, because that helps me to then refine strategy, look at other sources and see, you know, how can I improve the how much attention I can retain? It's sort of my game now. Because Because I think if I can do that effectively, then my message will come across because people are paying attention to it.
Ambition 38:20
Well, I think one one great thing that you're doing that's well, on the way there is telling stories, right? And then yes, you know, obviously the second part of it is, I think the way that we realize that television shows do it really well or TV shows doing really well, is they tell multiple stories, and they make sure that the break in story A is replaced by the answer for the break that they created in story B. Right? Right. Um, so it's just like linking cliffhangers is what it seems like, which is really great storytelling
Corbin Elliot 39:02
100% 100%. And I think anything that can draw the attention use in a strategic way, whether it's comedy, whether it's suspense, whether it's all these format, like genre formats that you see. Like if you're looking to and I'm I assume that you know, your audience, so many of them may be interested in and doing something similar. Like, I think if you look at those formats, and figure out the things and really reflect and say what's actually keeping my attention on here, and then take a little bit of mimicry and apply that to your to the work you're doing too. Because I think that is the name of the game on the internet is eyeballs. And I think that using strategies that are proven to retain eyeballs is going to be really important for anybody trying to do well on the internet.
Ambition 39:50
I think um, definitely eyeballs right attention period, but it's also like this idea of retention, right? I'm sorry, committed to, you know, I guess doing something slightly different from your strategy is building my email list in 2022. Right? That's gonna be, you know, the coup de gras for me this year. But it's also for that very same reason. So I can tell stories, right and just use the email to share stories that share value. And, in exchange for that value, eventually each reach a point with each subscriber where we can trade value for value in terms of compensation, but not before I've added massive amounts of value through storytelling in that email list. So yeah, I think you're right. The it is eyeballs, right, because it's still eyeballs on the screen reading the email letter
Corbin Elliot 40:55
100% 100% of its eyeballs and I think your eyeballs but yeah, I mean, I'm on the same page with you about the retention of eyeballs in it, which is based out of, I think two things essentially with content. It's while I'm looking at it while I'm, while I'm watching it, am I feeling good. And then in the long term are the things that I've been told the thing that this guy on the internet has been sending me have, they helped me to be happier day to day long term as well. And then at that point, they go, Okay, this guy is helpful, I'm now willing to if he's got a product or something that he wants that he's selling, I'm now willing to to embark on that because I've seen the, the actual help that he can do and now if there's something you know, a product that's maybe more interactive or whatever, then I'm willing to pay for it. I think that's another I completely agree on that.
Ambition 41:50
Right? No, I'm definitely there with you. So now we are actually in the point in the podcast where we would do the official story for a story. But this one now is not going to be on clarity. It's just tell us a wild fun or crazy story about yourself and I'll make sure that I share a story back.
Corbin Elliot 42:11
Alright, perfect. Homie think is something wild and crazy for you guys. Alright Okay, yeah, here we go. Here we go. So this is the story of how I saved the guy from getting mugged. In, in the Czech Republic. So, in college, I like I like I mentioned before, I you know, I was a singer. And I got the wonderful, wonderful chance to travel all the way across the world to the Czech Republic, specifically in Prague. Now, Prague is ordinarily a very safe city. But on this particular night, morning thing, it was not. So I was I was out with my friends hanging out, you know, we were doing the the what call wouldn't a good college kid would do. Studying abroad as a musician in a foreign country. So we were out in indulging and all those activities and we came out of a out of a bar, you know, we've been in there, it's been all night, it was dark. We were to the point where we were just, you know, in there throwing ice cubes at each other. We hadn't seen the why today and forever. And the bar decided to close down. So I walked outside one I was had been in there for so long, that I looked up and I was completely blinded. Because you know, it's one of those things. It's it's six in the morning and the sun was just coming up. So I walked over and out of the corner my eye and I'm with one other person, I see a young guy sitting on a brick wall, and then I see a bunch of old what I would what I would it would seem to be homeless dude sort of circle in this guy. So we walked over. We were stealing and having a good time. So we were gonna throw an ice cubes around at people. And we walked up and the guy was just looking down at his wallet. As all these all these guys were all these old dudes were sort of swarming him. They were also old homeless guys from the Czech Republic. And we walked up sort of, you know, I gave him the you know, this, this just intimidating. Look, you know, I'll really paint myself as the hero here. And I grabbed the guy. I said, What's your name? He said, Beast, and I said, all right. I don't know if I can believe this or not. So we fended off the gas a little bit to sort of, you know, stated our territory the other guy was with was a pretty macho dude as well. And then we just walked across we started Walking across the town, there's a bridge called I'm blanking on now but it's a big the famous bridge in Prague. And it was so interesting because you never know the the, the people you're going to meet in the in the little just experiences you're going to have this an example of that, you know, I'm walking across the bridge and this guy's tell me you know he's from he's from Paris and he is here with his mom and I in a hotel. And I think it is a it is always important to not underweight the experiences you have in these moments because you know, getting a peek into that guy's life was so cool. And being bold enough to essentially break up a mugging and then talk to somebody was was really life changing for you know, 19 year old Corbin and we walked him into the hotel and never saw him again, like a whiskey, like a wisp of smoke. So that is my story of, of the dude in Prague that we saved from getting mugged.
Ambition 46:02
Alright, man, that's actually a dope story, man. Okay, so, I will trade you one Crimestoppers story for another crime. Um, okay, so it's, I want to say 2013 or 2012, somewhere around there. And I'm in my driveway, washing my car. And, you know, my fiancee at the time is pregnant with my first son. And across the street. You know, we see the neighbor's pull up, hop out of the car with his girlfriend. He's pretty young. He's probably like, 1918, somewhere around there. And, you know, girlfriend's Young as well. Right. So they hop out the car, he's yelling at her. Right? Again, washing my car, minding my business, right? He's still yelling at her. My fiance is looking over. She starts talking about it. I said, Hey, man, our business, right? All we hear is, you know, a high pitch. Oh, we look over. And he's choking her and pushing her against the wall. So at that point, I can't walk my business now. Right? Right. Gotta gotta go deal with you, bro. Like, in my head. I know this is gonna sound really jacked up. It's like, Bro. So not only are you so stupid that you put your hands on a woman. You don't even got the common sense to do it inside the house.
Corbin Elliot 47:48
Like, come on from a logistic standpoint, right? It's
Ambition 47:51
like you're, you're just is stupid, right? So I walk across the street. I'm like, bro, the fuck are you doing? He backs up. He reaches in his back. He pulls out. He has a pistol. He has a revolver on him. Right? He's saying back on man. I shoot right now. I could kill you right now. Well, myself, knowing the way that physics work, that I can't outrun the bullet. Ryan stepped in a little closer. And I was like, well do what you got to do. Right? He's still running his mouth. I'm sitting there, calm his day, just like okay, man do it. And my fiance's brother runs across the street. So that kind of starts disarming him because now he's understanding if he had to pull up on me, I could have hit him in that space of time. Yeah, he might have gotten the shot off, but he still would have gotten hit. But now it's two different dudes. It's now worth the effort. So he starts going inside. Right? I go inside immediately. I get on the phone with my friend. Right? Because you know who I you know, don't really like cops and getting all that stuff involved. I just want to make sure that I got a piece so that I can protect myself that night. I call him he comes over. And he just goes over and knocks on the door right? Like he's just familiar with North Carolina in this area. So he just goes over and knocks on the door. And the uncle answers the door. And you know, they talk we squash everything. You know, they come over and they apologize. The uncle actually came over to my house and apologized to me said he talked to his knucklehead nephew. And you know didn't want any of that drama. Yes, kids in the house and everything. But yeah, that was the story of how almost got shot because he couldn't just go inside his house and do his stupid shit.
Corbin Elliot 49:53
Good grief. Where were you living at that point?
Ambition 49:57
That was in Jacksonville in Jacksonville. Oh
Corbin Elliot 49:59
good. All right, right here close to home.
Ambition 50:04
Yeah, man, it's uh, I mean, it's not one of those stories where like, my fiance was pretty freaked out, like we had to move because she was freaked out. She was like, oh my god, they pulled the gun on you. And I was like, um, but he didn't shoot me though.
Corbin Elliot 50:22
Like, do some real danger, close moments.
Ambition 50:25
I was sitting like, she's like, Oh, my God, we got to move and like, but he didn't shoot me and be like, Do we really have to move? You didn't? I'm saying. We're good. So we ended up it's
Corbin Elliot 50:36
ridiculous. Yeah. So is that the reason y'all moved?
Ambition 50:41
Um, not across. We moved, like across the road, like we moved, like, minutes away. But okay. Yeah, like I would have moved cross country because No, you get a gun when somebody pulls a gun or you don't move Cross Country.
Corbin Elliot 50:58
It's the equal that's that's fair game. That's fair game.
Ambition 51:03
I got right. So is there. Lastly, is there anything that you would leave our guests with?
Corbin Elliot 51:12
Yeah, I would just say I would say that it's really important. This is just a general statement of my message, it's really important to get clear on what you want. And if you can do that early on, like now, like, if you're not clear on like, your next goal, well, your next thing, I find that that has a really negative impact on your life. So if you can get gains, enough self awareness to know what you want in the next year, in the next five years in the next, whatever, I think that's really important. And that should be a staple of your life that you refer to just as a generic message that getting that clarity is really important for happiness, at least in my experience. I would say that to anybody I really come into contact with.
Ambition 52:03
I definitely agree with that one. And for all you guys listening. Go be great.
