Ambition 0:00
I'm fittin to put all this in my bookbag, because I'm from the streets Boom what's going on, it's your boy ambition. And we're back at it with another episode of The MYFB podcast. And today with me, I have a serial entrepreneur. He's gone from the health and fitness space. And in entrepreneurship, we're all taught that there's three major industries is health, wealth, and relationships. And my man, Bradley has gone from health into wealth, going all the way from health and fitness, to helping businesses with their ads, and now helping people start their podcast. So how're you doing today? Bradley?
Bradley 0:44
Doing great. Thanks for having me on.
Ambition 0:45
Thanks for being here, man. Um, so let's start at the beginning of your journey. What really inspired you to, you know, eat what you kill before? That's the way I describe it. Right?
Bradley 0:58
I like that. Yeah, to kind of be in charge of your own destiny in a way. Yeah, it was for me. Like, my number one value is freedom. Mm hmm. Like, that's kind of like the number one thing that's like my compass in life, like, does this lead to more freedom does it not, that's gonna make early start to make decisions. And so I always knew that I didn't want to work like a desk job, like a nine to five. So that's why I like the gym appealed to me, I'm like, Oh, I get to work in shorts, and I'm at the gym and working out, like, that's cool. Right started out there. And it was still a regular like job. But it was very flexible, it was like laid back. And I could kind of do a lot of what I wanted there. And I got to work with people a lot, which I like, so after that, though, like I'm doing that and I'm like, I got to do something separate. I didn't want to leave the gym. So I'm like, any sound that's flexible to kind of add on to it. And just income wise, because it was part time. And I started looking at these things like network marketing, real estate, I got my Realtors license, I jumped into those things did okay. And, um, but ultimately realize like, these, this isn't like, my, where I'm gonna end up, right, this is just a stepping stone. And so that whole time though, I was like, I want to make more money, but I'm not gonna like, again, sacrifice my freedom. I don't want to work like a nine to five punch o'clock, kind of like traditional job, or whatever you want to call it. And so I started looking around, I came across those things, I started to develop some extra skills. Like, I think for most of my life, I was health fitness, like I was an athlete growing up like that, too. I was outside of that didn't really have a big skill set or interest in other things. And so as I started to develop that, like in my early mid 20s, I started to realize, again, I want to work kind of for myself, I want to be in charge of my own destiny like my now fiance, nurse, like, girlfriend at the time. She's a nurse, and one of her big complaints. And then I heard from all other people is like, Man, I work so much harder than all these other people. And we all get paid the same. The people who slack like, we end up picking up their slack. And so like that idea of kind of unfairness is kind of how I interpret some of that, like, drives me nuts, like, I can't stand that. So I'm like, I want to be rewarded for what I do. Like if I do great, I want a great reward. And right you want it that sort of thing. Yeah, cuz otherwise I'm like, What's the incentive to like, go above and beyond and move forward and keep growing and that sort of thing. And so that's what really appealed to me about entrepreneurship. When i i honestly discovered entrepreneurship very late. I don't even know what the word was until I was probably like 22 and I jumped out on my own. And like a lot of new entrepreneurs I had some hard lessons to learn I thought, like the Guru's promised me online that I was going to be rolling in the dough, like in a matter of months, right then I took a Tai Lopez course which we all know who he is. And I said, Oh man, I'm going to be making like X amount in like three months and three months pass. That's definitely not happening and continues for a long time. Like I would say, I got my, my MBA and like the real world, like getting my ass handed to me for a few years really before because I started I had zero experience. Like I was probably the least qualified entrepreneur you ever met. Like when I first started? I had no sales experience. I'd never worked on
Ambition 4:43
that our rival that man. Yeah, yeah, like it. When I started out. I was on. I think like 19 or 20 years old. I want to say 20 Yep. 2011 So I'm 20 years old. And the only thing I know how to do is serving the military because that's what I was doing. I was a young PFC, right? I'm a hothead. So I was in trouble a lot. And my only other skill was it, right? And it would seem like that's a great skill to have to go be an entrepreneur, except it's not very translatable, like my skills are really great in the enterprise. But with small businesses, it's really hard to translate that into, you know, an affordable price or an affordable, deliverable. And that's what I think I've recently gotten that on the control, but you know, it's not like 20 year old me, it's 30 year old me. And there's, like you said, this MBAs worth of entrepreneurship and experience in between. So I definitely relate to that, man, I'm sure a lot of our guests will relate to. Yeah, you definitely said something that made me think when you said, like getting your MBA, in that real life experience. I think a lot of us start out with entrepreneurship, you know, you want to start a business. But like you said, you don't have the skill, or you don't have that thing yet. Right. Um, my advice for those people is start with sales and marketing. Because if you can find a product, everybody has a product, but not everybody knows how to sell it, not everybody knows how to get it in front of people. And those are pretty much like two of the vital skills. If you can't do those two things, you probably won't have a business. What What advice do you have for those people? Where do you recommend that they start?
Bradley 6:44
Yeah, so like you said, sales and marketing is a constant and every business so regardless, whatever business, you're gonna start, like you can be, I was pretty introverted, like, you don't have to be like your traditional sales and marketing, like really extroverted, flashy, whatever, like, but you need to understand kind of the psychology and the principles and the fundamentals of marketing and sales. Because otherwise, like, without sales, you have no business, right? And so learn those skills. But then in terms of like, people always ask, What business do I start? Like, how do I get started? And there's no one answer. I mean, first thing I do look at your current skill set, see if that's something that kind of lends itself to a business. But generally speaking, if you're starting, you don't have a lot of connections, you don't have capital, which is, you know, where I was, you're probably gonna have to start in a service business. So providing service doing these things that other people don't want to do. For me, that was social media and marketing stuff, as a service, but it could be podcasting services, it could be mowing lawns, it could be like, you know, anything that you can do for people that, like they're gonna pay you to do or that they don't have to do? Right, because you can get into it quick and easy and build up clientele and all that good stuff. So that's
Ambition 8:08
definitely, um, I prefer service based businesses to product based businesses. You know, not that there's anything wrong with it. Right? You know, I've definitely explored both. But yeah, the the added headache of having to work out your refund policy, what happens if the product is incorrect? So you got to deal with a, you know, any sort of degradation in your inventory, inventory management, if you're shipping all of that stuff out yourself? And what what no one who starts a e commerce business, or where they sell a physical product that they're shipping out themselves actually prepares for is what if it actually does get popular? Right, that first time that you have 500 orders to ship out yourself? You're immediately going to understand why outsourcing is a great thing that you should do. I'm currently working with two clients that have They have amazing businesses. One sells these wellness, beauty and fashion accessories. And she's doing pretty well. The others does. Baby Baby, baby and toddler clothing, right? So both of these ecommerce businesses, but again, because they do a lot of the work themselves, they've gotten really good at working with other people because everything is about collaboration. So when you're dealing with products, or that's been my experience, has that been your experience? Or have Yeah,
Bradley 9:50
I think it depends on the kind of product right like if it's a product that is very, like consumer friendly or something that like, is like Instagram friendly. Let's call it then yeah. But there's so much products and manufacturing that is, you know, industrial or commercial or whatever. And the Rules of Marketing and selling are totally different there. So, right, it all comes back to like, when you talk about that product versus service business, it's really about the barrier to entry. Gotcha. So if you have a higher barrier to entry, like a product business, you got to, like you said, you got whatever r&d to create the product, you know, materials, keeping track of your inventory, and all that stuff. Like, it's, uh, you know, there's a lot of variables, there's more on the line, right? But if you can get into that business, it scales is very scale friendly, typically. Whereas a service business is just you like, yeah, you can get into it, you can get out of it easy. You don't worry about any of that. But it's all like, you're limited by how much work you can do individually.
Ambition 11:00
I mean, wouldn't that depend, right? Like, because currently, we have a service based business. Yeah, but one of the things that we're going through is, and doing is documenting our entire process. Um, and we want to make sure that we're doing it well enough, where there comes a point where, you know, we can hire another coach, and we can teach them our system, or another consultant, teach them our system, and then run them through. So I think that the opportunities there for service providers, but again, I think it's documentation and process processes. But then again, you know, I think a huge problem may be for a lot of entrepreneurs that, you know, I picked up those skills, going through corporate, and seeing how everything that you did, somebody asks you to write a runbook for it, write a procedure for it, and do the processing, or processes. So that's something that I've brought over to my business. But I would definitely recommend that, if you do have a service based business, that's something you look into, make sure you have your documentation.
Bradley 12:07
Yeah, so I should say that there's the scale side of it, right product versus service based. Like you can scale a certain there's massive service businesses out there, you can scale it, it's the barrier to entry dictates how much competition you're gonna have. Right? So like, think about, like, when Elon Musk went and started Tesla, or SpaceX, like, biggest, most valuable companies in the world, no one else is doing that. Like the barrier to entry is incredibly high, right? So when there's very, there's no competition, whereas like, you see, people go, and they become realtors, or network marketers, these areas where it's low barrier to entry, anyone can get into it, the competition is crazy high, like they're everywhere, right. And so that's the pro and con, right, like you get into a service based business. Um, that's where I'm at right now, still, nothing wrong with it, it's great. But you're going to have a lot more competition to separate yourself from. And so you gotta be really, really good. Whereas, let's say, I mean, there's, there's also service based businesses that are higher barrier to entry. And same thing like product, it goes both ways. But generally speaking, that product based business is going to have that higher barrier to entry. So it's not as beginner friendly, most of the time, right? Like, there's products that like I would love to start and do. And I do plan on starting an E commerce part of my brand, like, early next year, but it's one of the things like I look at it, like, you know, I got to do a service based business, build that up, get experience, get the capital and connections to then later on, we'll go do a product business. Yeah,
Ambition 13:41
no, I definitely. I can see that plan working out. And I can see where you're coming from. With that. Um, I would say, though, and this is my question for you with with your service based business. I haven't done a lot of research into it. Are you seeing within, you know, the service of helping people start their podcasts, which is what you're doing now? Are you seeing a lot of competition in that niche as well? Are there a lot of no podcast consulting firms? That sort of thing? Is that what's what's going on in the market right
Bradley 14:16
now? Yeah, I mean, as you know, podcasts is like a really big thing. All around. Right now everyone's starting podcasts, there's more and more services popping up for podcasting. And so that was something I really thought about is like, Where can I? How do I differentiate here? Like there's a lot of courses, the first thing I did was I came out with like a do it yourself course that you can get and do and do on your own. There's a decent amount of those out there. Right? There's a lot of done for you services, so people who will produce and promote your pot like you pay them monthly or whatever. I didn't want to get into that, because that requires a lot of time and manpower that I just don't have right now. So I decided to kind of stay away from that. There's done for you launch services that like you pay X amount They'll take care of everything and launch it, what there wasn't a lot of his actual programs that give you all the steps plus coaching. Gotcha. And so that's where I was like this is where I can kind of fit in and make a difference. So the way I structured it is, it's like a six week program, live coaching each week get access to me. And it's still scalable, because it's group coaching to a degree. And it's a little bit higher ticket, but I'm also not doing all the work for them. So it's kind of like, fits into kind of the middle of that spectrum of like,
Ambition 15:34
right, you're making sure that you you hit the waves offs. Yeah. Very, very cool. I like it, man. Um, so then question for the podcasters, who are listening right now for myself? With your clients, what number of downloads? Do you recommend that they actually go out and start monetizing? And how do you recommend they start monetizing? Right?
Bradley 15:59
You might not like this answer, but I typically tell people not to worry about sponsorships or monetizing for like that answer. Okay. Yeah, it's like podcasting is not something, you start to make a bunch of money or get rich quick, like, it's just not at least through direct monetization, which is like sponsorships or ads or whatever. So because the amount of downloads that you need, like there's there's podcasts out there that have massive followings, you know, hundreds of 1000s millions of listeners a week, right. And that's, and then you're over here, and, you know, the average podcasts or like newer podcasts, or you're probably getting dozens, maybe hundreds of downloads, like a company's gonna look at that. And you're, you're probably going to need to be well into like the 1000s of downloads per month or per week, or whatever. And it takes time to build that unless you already have like a big following to begin with, like, if you have a big say, Instagram or YouTube following, or email, a huge email list that you can like, library plug into the podcast right away, yeah, then you might be able to do that sooner. But if you're starting from scratch, which is most people, which is what I was, you're not gonna be able to directly monetize for a while. But you can do indirect monetization, which is why most people get into podcasts, which is basically to build your credibility, show, you know what you're talking about, build trust, and then people will buy what if it's your coaching, or if you have a product or service or whatever. So
Ambition 17:27
I'll let you know exactly why I said, I do like the fact that you tell people, don't worry about monetizing right away. This podcast is the relationships side of my business, right? This is where my business he gets to be human. We actually get to tap in with entrepreneurs and look at everyone's stories like case studies, like what are we really offering here? And that's much more valuable to me, than if this podcast was being monetized. And I had to take 60 seconds out, right? Because what this conversation does is it makes sure that my business is actually homed in and giving value back to my niche market. That's really where I'm at with it. The podcasting experience allows you to have conversations with amazing people, right? Like I've seen the community, the community of podcasters that are just out there, they're open, they're willing to work with you. This is, and you can correct me if I'm wrong, but within my entrepreneur journey, this is the easiest, that it's been to get people to work with me, right? No, I've set up proposals. I've set up entire business meetings, gone through profit and earning loss statements and all sorts of shit. But when you tell someone that you have a podcast, and you go, Hey, do you want to come be a guest? It's a straightforward yes or no? Right? Then once you get the yes, it's a straightforward scheduling. And you get the opportunity to share stories, right. So that's why I like the fact that you said, don't worry about it. I think a lot of us entrepreneurs get caught up chasing the bag, and we're forgetting that, hey, we, the money is a tool to earn the freedom. Right? And if you weren't reminding yourself why you wanted that freedom in the first place. What the fuck are you doing? Right? So I definitely agree with that. Yeah.
Bradley 19:39
And if you podcast like, the money's gonna come on the back end if you do a good job. If you provide value, like it's, you maybe you don't get the left like $100 an episode or whatever in your pocket, but like you're gonna make, like I've made so much more having the credibility of my podcasts like so when people are like, Oh, how do I learn They go look at mine. And they listen. And they builds credibly. Like, that's, that's what it takes like, especially if you're in any sort of higher ticket sales or whether it's coaching or, you know, services or whatever people want to know, like and trust you, right? Like, we all know that. And so how are they going to do that? Like, they don't want to have a sales conversation with you probably, like a lot of people don't like they'd much rather be like, kind of see what this person is all about without them, like directly talking business with me right away. Right, you know. So it gives people an opportunity to do that, and to get to know you, which is huge.
Ambition 20:38
I definitely agree with that. And I think especially if you're a consultant, or coach, if that's something that you're doing as well, it's, you may end up closing 3000 $20,000 clients off for the fact that they listened to your podcast, and they like your energy, they like the type of person you are they like how you carry yourself on the podcast, those things actually matter to people, right? I mean, they matter to me, I'll tell you that right now, it definitely matter to me. Before I work with someone, I if you have a public presence, I'm trying to figure out if you care about money, or do you care about people? Right? Um, and no Sad to say, but a lot of entrepreneurs care more about making money quickly or making money off of this thing. And when that comes to, when it applies to something like NF Ts, or crypto or investing, go ahead and make money, right, like you're not affecting anybody. But when it comes to dealing with other people's businesses, I think people got to have a little bit more empathy and understand that there's high stakes for those business owners that you're working with. Um, you don't want to be just another person that's focused on chasing money so much that you forget the person behind the business. Right? Yeah, I think they get enough of that.
Bradley 22:02
Yeah. Yeah. There's a lot of people who are really good at getting people to sign the contract and pay him and then disappearing. Right, sorry. Yeah, it's one of those things like, Do you want to make a quick buck in the short term, ruin your reputation and not have any sort of foundation? Or do you want to win the long game? Right, you know, and,
Ambition 22:23
you know, you said something really important. Reputation. And this is something me and my partner had been talking about. You can't build legacies off of these quick hit in, get out licks, right legacies are built out of systems, they're built out of processes that are repeatable, and that are sustainable. So I 100% agree with you that rapport turns into, you know, your brand, your brand, then becomes something like a badge of honor that other people can wear, and go out and represent your business. And if you look at it that way, then you're well on your way to building a legacy building an empire. No, not building something that people are gonna forget tomorrow.
Bradley 23:06
Exactly. Like if you look at the people who are doing always chasing that quick buck, and you go out five to 10 years, and you're building something that, you know, doesn't make a quick buck, but eventually really grows and scales, five to 10 years, you're lightyears ahead of them. They're still working on these little things here. And they're always chasing something new, always constantly having to start over. And now you've got this big foundation that took more patience to, you know, a lot more work in the beginning. But if you do it right, down the road, like you're, you're sitting pretty in there scrambling.
Ambition 23:41
Yeah. No, I definitely agree with that. However, that does not apply to you people listening out there and going, I'm gonna do it all myself. That doesn't know what the fuck we're talking about. Right? Yep. Um, and I have to bring that one up. Because I know I'm guilty of it, I'm pretty sure you're guilty of it, right? Like, it's the default mode. When we go, I'm going to start a business and you can think of the sense of accomplishment that comes along with it. And all of a sudden, you're navel gazing, and working in your business. And you probably have like, the most beautiful website that you don't drive traffic to. Very, um, or let's say you're, you're not a great website builder, then you have a very beautiful Instagram with a lot of followers and they don't buy anything. Right. It's a lot of little traps that you can fall into. So yeah, don't don't don't don't think you can do it all yourself either.
Bradley 24:40
Yeah, yeah, that's one of the things that's that's a really hard thing is to give up control and to start like, when do you hire out and that sort of thing. But then also, when it is just you, you got to be ultra efficient, like, yes, it's really easy, especially in beginning to be spending like way too much time on nonsense. income producing activities, right? Like, Oh, does my website look super pretty cool? Like, no one's visiting it, like you said, or, Oh, I got these sweet business cards. But if I'm making sales, like, you know, like,
Ambition 25:14
right, and I never ever went outside to give out the business cards, because you were in the house building the website, right?
Bradley 25:21
Or, like, you know, you have all this stuff that's pretty on the front end, you don't have your systems or anything figured out on the back end, you know, and, yeah, so it's, it's learning. And that's just something that comes from experience, you know, we get a mentor. That's great, if you can. But, yeah, it's one of those things like you're, you're never gonna be 100% efficient in the business, no one is, right, you're gonna do things that were like a total waste of time that you put a lot of energy and effort into, and then have to scrap or didn't work and that sort of thing. And starting out your mindsets, probably not in a place where you can move on as quickly, like over time, man that like how much faster I bounce back and move forward from setbacks compared to like, three years ago. Totally different. Like if a client dropped me three years ago.
Ambition 26:16
I know you hurt your feelings as Yeah,
Bradley 26:18
take it personally, you like pause everything for like months and like, you're like, question your life. And now it's like, alright, it's just another Tuesday, like, let's get it.
Ambition 26:28
Now I have clients that may not reach out to me, I used to feel bad about people like ghosting me. And now they don't reach out to me, I'll go, Hey, I'm going to assume that you know, your busy life happens to everybody, no problem. Looking forward to working with you in the future. Right? Yep. It's not a like, it's not something that you need to worry about, right? Like that one person you were getting fixated on, is one of 7 billion people go find one of the others 699 Whatever. Number 6,999,000,000. Well find one of them. Right? Yep. And replace the person. Right? It's not. It's not rocket science at that point. And yeah, I guess it can hurt for people if they feel like they have a relationship with the person. And that this is again, why I think the number one, not number one thing, but I think it's pretty important that people pay attention to their target market. Who are you actually going for? And if you're targeting people in your friends and family, is this actually valuable to them? Right. Yeah, I think I said it before on the podcast, but stop showing up in people's inboxes and talking about business opportunities that have nothing to do with their lives. Like they don't care they, right. I don't know if you've experienced this. Are you married or girlfriend? Engaged? Engaged? Okay, so you ever came in the house and she's watching like reality TV or something that you could give a shit less about? Yep. And then she wants to talk about it. And you're sitting there, you're you're probably being polite, right? That's what they're your family's doing. Your family's being polite. Yeah, yeah.
Bradley 28:17
People, they want to support you. But like, unless it's something that's really relevant to them, or just going to improve their lives in some way. Like, it's probably like, they're gonna have a really hard time getting really bind. And that's one of the hardest hardest things to deal with starting out is you expect everyone like because your whole life you know, you're going through school. You're a kid everyone always always like supportive, congratulating you your sports. You know, people are excited about you go through school people are like, congrats, that's awesome. You get a job. People are like, that's awesome. Right? Oh, I started this job. Or I started this business. And then it's like crickets. And you're like, what's going on? Like, everyone's been behind me my whole life. And now all of a sudden, no one cares. Like, am I doing something wrong? Like, why does everyone hate me? Like these are the things that like, run through your head? And
Ambition 29:16
I don't know what it is. My family actually broke it down for me to win. No, I just seems like you always got everything under control. So we don't worry about you. It's like what the fuck? No, I don't. Yeah. Yeah, worry, you should worry a lot. Like I'm taking a lot of risk over here. What? I'm, that that's a lot of what it is right? Like, people take mental strength and they think that that means that you're good to go. So if you're not emotionally good, you need to say that you need to Roger up and be real with your people. But outside of that, just kind of understand that. That that that's the nature of the beast, right? You're starting your own business. You're going out into this undiscovered right You're a leader and people are looking at you as a leader. So, how many leaders do you look back on in history and go? Man, that guy must have really had it rough and I feel sorry for him and real passionate and compassion towards know you. That's your the idea of strength, kind of precludes you from compassion immediately. Right? You have to share those level of stories. And if you aren't, I guess on Instagram, praying about it, people don't know. Right?
Bradley 30:31
Yeah, people have no idea. People have no idea kind of where I've been the last few years emotionally, financially, especially other than maybe one or two people, like even my parents, you know, like, don't really know kind of this where things been. And they're just not gonna and so that's a, you know, you do have to kind of have, it does help to, like, connect with other entrepreneurs like we are because they get it. And it's really important to like, yeah, I didn't have that for the first few years and have that community now. I'm, like, super connected to a lot of different masterminds and groups and stuff like that. And so I don't feel alone, like I did, you know, and I'm like, oh, it's not just me. You know, I totally relate
Ambition 31:13
to that, too. And you want to know why I was not as involved in the, the entrepreneur community, as early as I should have been. in it. It's really just because I built it up in my head, right? Like, I built up that these conversations, and that these talks I was going to be having with people who were much more successful than me, and that they were gonna judge me, and nobody gives a fuck, okay, like, yes, who did you just get out of your head, you realize, nobody gives a shit. They're gonna answer the questions. If you're real with whatever level you're on, like, you don't have to be ashamed of making $1,000. Like, every entrepreneur knows how hard it is to make $1,000 Like the first 1000 Yeah, like, no one is going to trip because they're making a million now. And you've only made 1000 We don't give a shit. We're all like, look, I want to see you be successful. And they're like, they're like, I get it like, yeah, and it's always it, I always find that entrepreneurs are probably the most helpful when it comes to just like giving out information. Right? I'm not saying that there's not a need for Coach. But if you're just getting started, and you know, an entrepreneur, if you can actually get a hold of them, and you can get them to sit down that that's usually the balance. If you can get them to sit down, they'll be really helpful, right? They're not that helpful, because you can't get them to sit down. Right? They're really busy. But, um, I've just kind of fell in love with the community, because the people are genuine. And, you know, just as bad as they want success for themselves. It seems like that's what they want for you. And I guess for me, that's the first time really seeing that in life, you move through a lot of communities. You know, jealousy and different things come up. But, you know, I'm in an entrepreneur group, and I shared my program that I'm launching January 3, and one of the guys goes straight up straight to the point, why would somebody buy from you versus buying from someone else? And I don't feel bad about that. I feel like thank you for making sure that I answered that question before I got to a consumer and they looked at me crazy, right? Trying to figure out what makes you different than know Tony Robbins, or whoever the fuck else what they're gonna ask that question. So, yeah, use the communities
Bradley 33:36
use and that's one of the, that's one of those questions that like, if someone said to me, when I was just starting out, I would have been like, um, like, I would have gotten down on myself, you know, I mean, but now it's like, you know, that's a good question. I should make sure that that's really clear how I differentiate and that sort of thing. Real quick book recommendation to any you guys out there listening 100 million dollar offers by Alex were mosey if you haven't read this book and get it because they will every business sell something and every sale has an offer to it, what you're getting and so it's such a foundational like this book changed the game for me in terms of creating my program like I said, creating something different, you know, like group coaching that sort of thing. Highly, highly recommend that book.
Ambition 34:23
You're the second person in seven days that brought up Alex are more busy, right? smart dude. I just got on in the past seven days, right? And my first impression was this guy is like, the Chad is the holiest entreprenuer that I've ever seen. But it works right like yeah, that track record is nuts. Yeah. Yeah. Like that's really what people want to see. They don't want to see you suited and booted and Hi, I think it's time for our meeting. No, no one cares. Right wanted that would be Being corporate, right? Yep. And they're not doing that in corporate anymore by the way, like,
Bradley 35:05
it's it's moving away from it. Yeah, like there's there's this trend for sure. But yeah, Alex Rosie is a great great dude to figure like, because there's a lot of authors out there. There's a lot of influencers and it's like, okay, who do I listen to? There's so much information, right? I would say him. Andy, for Sella. I'm in his group, the artist, Syndicate, Nike, his podcast, he gives us tons of free value. Let's like totally real, unfiltered, aggressive style, but that's one that really got me through a lot in the last few years, so highly recommend him. And then my third one I'd say is MJ DeMarco, his books. Were a big launch point for me. Yeah.
Ambition 35:42
Dope, dope. So definitely, if you guys are listening, and since you threw yours up, there's one that I'll do when I'm really good from marketing. Same as MADI Woodard. Right? So he's just straight to the point, like love his Instagram page is literally black and white. Text on what black background or black text white background? bold words slides, right? It's really simple, extremely functional. But on those six or seven slides, he's jam packing it with actual valuable information. Right? I've never seen anybody just give away conversion tips that way. Right. So definitely follow that guy
Bradley 36:29
off to check them out. I
Ambition 36:30
haven't heard of them. Yeah, definitely send that to you, man. Yeah, yeah. So we're at that point in the podcast where x more personal stories, right. Like we want to really connect with you. So what's the wildest story that you could tell us? While this thing you've found this?
Bradley 36:48
Yeah, that's a that's a tough question like entrepreneurship personal anything really? or anything? Am stumping me here? I'm trying to think if I have like a I don't have a go to story. Maybe I should.
Ambition 37:07
Yeah, you should. I should. Yeah. Good Woman. I know. You got one. Everybody's got one.
Bradley 37:15
Got one. Yeah. I want to be a good one. I have any other side. Come circle back.
Ambition 37:27
Oh, yeah. I'll start off. I always trade a story for a story anyway. So I started off. I'm cool. Let's see. Let's see. What's a really good one. All right. So um, this is like, 2009 ish, right? I just joined the military, we finished boot camp. I went home from 10 days, I came back and I'm in what we call MCT. Training. Right? So, um, we're on this firing line. And we're doing Movement to Contact so we're practicing moving and shooting, right. And as you can imagine, that's something that you probably want to follow instructions for. Because you have a real rifle in your hand, right? And there's rules right? Like there's constantly people going around looking at your rifle to make sure that it's on safety, making sure your fingers and on the trigger. Right and making sure you're not pointing the weapon at anyone. Anybody who's been to a range knows any sort of weapon safety. Don't point a weapon at anyone you don't intend to shoot and keep your finger off the trigger. Right? Like no, two things that everyone tells you. So here we are on the line. And we just did a we finished shooting. We hear ceasefire. ceasefire. That means no shooting, right? Yep, weapons on safe. And make sure you're pointing a weapon at the dirt, right? Because it's slung. It's across our shoulder. And all of a sudden, loud as hell. I'm pretty sure it was close to me. Right? I have no idea how close it is to me. But I hear and my hand immediately goes to my head like, oh my god, oh my god, right. I'm freaking out and like, tell me I didn't get shot. So my shoot me. Right? Did I shoot myself? Right? Immediately, all of my questions answered. I hear ah, ah, the guy right fucking next to me. Right? Shouting his foot. The instructor runs up, takes his rifle off, puts it on safe, and he's rolling around on the floor. Right? They back us all up. And they get him you know? Everybody's like what's going on shot himself in the foot. Shot. But so as he actually gets worse Hold off now they don't they're going to go take a medical He's. He's out of the game. Right? doesn't take too long. Somebody goes, fucking idiot. Hey, shoot yourself in the yeah, that's my story. Yeah.
Bradley 40:19
I'm sure the military provides plenty of stories
Ambition 40:21
for all Yeah, I got Yeah. Yeah,
Bradley 40:25
well, I have one. It's not that not that crazy but could be a good lesson as well for people is So MJ DeMarco who I just mentioned his first book The Millionaire Fastlane was the first one that I read probably four years ago or so that like really like entrepreneurship like real entrepreneurship like really clicked for me. And it's like, I recommend his books to anyone and everyone who's new in the game. And I knew he lived in Arizona, and at the time, I was living in Connecticut. But we were moving out to Arizona for my fiance's traveling nursing. And I was like, You know what he's gonna be out, he's out in the Phoenix area. I'm going there. I just finished reading his second book unscripted, which is my favorite. And I'm like, You know what? Maybe like, he's, he has this online forum that has like, 60 70,000 members very active. And people are always asking him, Oh, do you do mentorship? Like, can you mentor me like all this stuff? And he's like, I do not do individual mentorship. You any questions? You have asked them on the forum, I'll answer them publicly there. And so I was like, you know, I'm gonna shoot my shot anyways. So I, soon after we got out to Phoenix, I wrote him this long email. I was like, I don't I'll do whatever I was, like, I'll show up Karate Kid style, like, I'll take out your trash, I'll like, you know, sweep your floors, like whatever you want. If you mentor me, I didn't hear anything back. Like four days goes by. And then I get a response. He's like, of all the 1000s of emails that I've gotten. Yours was the best. He's like, Tell me more. So I tell him a little bit more about my situation, my background, what I'm trying to do how at the time I was working with social media, and he's like, You know what he's like, and I just wanted like, to be able to kind of ask them questions and stuff. I was like, or he goes, I need someone to post on my Instagram and stuff and grow that because I hate it. And I like your story name of price, like how much you want per month to do it. Like, I wasn't even going in looking like to get paid or anything or whatever. But I ended up doing that for a year and a half, had contact with him went out to dinner with him. And this guy's worth, you know, eight figures, and ended up kind of getting like a mentorship out of it, which was, you know, it wasn't like a tight, like, we didn't talk all the time type thing. But it was like, No, he it's still like a cool story. And it was a cool experience. And yeah, so it's one of those things like, you never know, until you ask, but also a lot of people Oh, can you mentor me? Can you mentor me? It's like, What the hell do they get out of that? You know, so you have to, you have to provide value first. Like, I was, like, I'll do this, I'll do better for you. And he's like, uh, you know what, let me think about it. Okay, you can do my social, I literally
Ambition 43:33
just told my mentor, the same thing. Um, you know, I've been with him for some years. And he was telling me something that, you know, a couple of people were doing around him, in reference to, you know, his mentorship. And I said, you know, you've mentor a ton of people, has anybody ever come back, and, you know, offered you any value or said, Hey, this is how I can make money with you, or, This is an opportunity that I have going on, I think you're, you know, this could really work out, you know, XYZ, and I'm not saying provide that, you know, sort of service to your mentors. I'm not saying to be that way at all. What I'm seeing is just the thought of how can I add value to my mentors? Um, is one that I know, isn't there, right. And the reason I say it that way, is like people will come up to this guy all the time and tell them, you know, different business ideas they have and all of that stuff, but it's never well mapped out. Right, right. And they never say, Hey, this is the rate of return I can get you. Exactly right. So I definitely appreciate that lesson. I'm glad that you echoed it. Um, is there anything that you'd like to leave our listeners with man, anything that any last bit of advice you'd like to give them?
Bradley 44:57
That like when it comes to entrepreneurs, Ship. Like, it's a long game. It's like, you probably hear this all the time. But it goes back to your mindset like you have to make yourself basically a bulletproof like to where nothing can faze you. There's a reason that the vast majority of people drop out, never do anything, they can't handle the uncertainty, they can't handle the risk, they can't handle the rejection. And so you need to get like, so solid with yourself that stuff back bounces off you. And like, like, we gave a couple examples I've kind of I'm by no means bulletproof. Right? I'm still human, and all that. But compared to where I was a few years ago, when I started, man, it's like night and day. And so it starts with personal development, getting to know your stuff yourself, understanding your emotions, all that, like don't think that you can just go into business without doing that piece of the puzzle. Like without doing that stuff, because it's not going to work. Like you're just not going to be the person who can take on what it requires without doing that work. So amazing
Ambition 46:03
advice that like, if I could just close on that is amazing advice. Literally. Look, I took out. We started our business on business coaching. All of our clients needed the mental health portion first, so I jumped over to hypnotherapy. Now we're back to business coaching. That's how great that advice is. It mirrors the journey of what you actually have to do when you start a business. So I'm really glad that you shared that for everybody listening. Go be great
