Social Engineering and Digital Marketing: How They're Correlated

cybersecurity digital marketing social engineering Jan 21, 2023
The Marketer and The Scammer

Social engineering is the practice of manipulating human behavior to gain unauthorized access to computer systems and networks. It involves exploiting human psychology, using tactics such as authority, trust, and fear to trick people into giving away sensitive information or access to secure systems. In this article, we'll explore how social engineering is used in digital marketing and the correlation between the two.

One of the most commonly used tactics in social engineering is authority. Marketers use this tactic to establish trust and credibility with consumers. One example of this is the use of scent in advertising. In the past, Aqua Velva and Old Spice commercials used scent to establish a sense of masculinity and authority. The idea was that if a man smelled like Aqua Velva or Old Spice, he was more likely to be successful in business and with the opposite sex. This is a prime example of how marketers use social engineering to influence consumer behavior.

Another example of the correlation between social engineering and digital marketing is the use of symbols and imagery in advertising. The idea of a masculine scent being associated with success and authority is reinforced through the use of symbols such as a man wearing a suit and carrying a briefcase. This imagery establishes an air of authority and credibility, making it more likely for consumers to trust and believe in the product being advertised.

Social engineering is also used in digital marketing to exploit human psychology. For example, scammers might use fear tactics to trick people into giving away sensitive information or falling for a scam. This is often seen in phishing scams, where an attacker sends an email that appears to be from a legitimate source, such as a bank or government agency, asking for personal information. This tactic exploits people's fear of losing access to their accounts or facing penalties from the government.

In conclusion, social engineering and digital marketing are closely correlated. Marketers use tactics from social engineering to establish trust and credibility with consumers, while scammers use similar tactics to exploit human psychology for their own gain. It's important to be aware of these tactics and to think critically about the information and requests that come from unknown sources, especially online.

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